Promotion World ARCHIVE Tutorial December 27, 1999 Banner Exchanges You may have noticed them. Those banners that so many sites proudly display, I mean. Usually those sites are in a banner exchange. Simply put, you advertise the banner exchange, and the banner exchange advertises your site all over the web. The more times you display the exchange's banner, the more times you will get advertised on other sites. Simple enough. Here is an example of what a banner exchange's banner can look like: LinkExchange Member Additional Resources: Banner Exchanges This section has many articles, reviews and tutorials about banner exchanges Expert Interviews: Chuck V. Heintzelman Jr We talk about the LinkBuddies banner exchange, the best ways to get your banner clicked on, how to keep the byte size of your banner down, and more! Click on this banner to go to the website it's advertising. Simple enough. By now you are probably thinking about what a great idea this is. And it is a great idea. Sort of. You see, some people kind of wreck things for themselves. They have their webpage, and what does it consist of? Nothing but banners for banner exchanges! What a pointless waste. You need to have content to keep people coming back, not just pages and pages of banners. Banner exchanges are designed to increase the traffic to your site, not to drive people away. A good rule of thumb is to only display two banners *MAX* on each page of your site. So... what are you waiting for? You should join a banner exchange today. After all, they are free! There are many reviews of banner exchanges here at Promotion World. See the resources bar for the link.