Promotion World ARCHIVE Tutorial December 27, 1999 Webrings Webrings are an interesting concept. They are similar to banner exchanges, and yet different. Okay, let me explain that comment. This is how a webring works. The first person links to the second person in the ring. The second person links to the third. The third to the fourth, and so on, until it comes around to the first one again. This way, in theory, everyone gets a good amount of traffic. It works best if you join an extremely specific webring. For example, if you ran a site about raising and selling beetles (you knew this was coming, didn't you), you should probably join a ring on the subject of beetles. You would get a lot better results that way than if you joined a webring on the subject of bugs, for example. Additional Resources: Webring Reviews I have reviewed a number of webring services here Now, webrings are a great idea. But I do know that they work better for some people than they do for others. Like all promotion tools, try it out for a while and see how it works. If it produces traffic and sales for you, of course, you should continue doing it. It would be rather silly not to, if it's making you money...