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Introduction
I. Building a SEO-Friendly Website
1. Choosing a domain name
2. How to prepare your web site
3. Design and search engine optimization
4. Structure and search engine optimization
5. Top fold issues
6. Navigation
7. Site
map
II. Google and Google SEO
i.
Google Search Engine
1. Google major
features
2. The Google toolbar
3.
Google Labs
4. Google PageRank
5. Information for webmasters
ii. Submiting your site
to Google
1. Submit your site to Google
2. Submit to Google Directory
3. Submit to Google News
ii. Google SEO
1. Meta tags
2. Keywords and keyword density
3. Content
4. Home
page
5. Headings
6. Link titles
7. Bold Text
8. Images
9. Alt text
10. Internal links
11. Home
page links
12. Tables
13. CSS
iii. Google SEO Don'ts
1. Hidden content
2. Spamming
3. Cloaking
III. General Web Site Promotion and SEO
i. Site SEO types
1. Framed
sites
2. Dynamic sites
3. Flash
ii. Web Promotion
1. Google News
2. RSS
3. Running a
newsletter
4. Web site popularity
5. Link popularity
6. Link exchanges
7. Blogging
8. Forums
9. Link us page
10. Grab code
11. Testimonials
12.
Reciprocal Linking
13. Surveys
14. Traffic
Increase
15. Marketing
iii. SEO Tools
1. Meta Tag
Generator
2. Keyword Suggestion
Tools
3. Search Engine Submission
Wizard
iii. Tracking your progress: Statistics
1.
Keyword Ranking Trackers
2. PageRank Tools
3. Website
statistics
4. Alexa.com
5. comScore and Nielson NetRatings
6. Reading Results
Conclusion
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