Introduction

The Internet is a vast sea of ever-changing websites. There is so much information available that websites specializing in organizing data have been among the most popular destinations since the dawning of the World Wide Web. These Search Engines are vital tools for navigating the rough waters of the ‘Net, and any business that wishes to succeed online must have a comprehensive understanding of how these complex systems sort and organize data.

Every business wishes to be listed in the very top of the results for searches on the most relevant and popular keywords. Users will rarely look beyond the first 20 results of any search, so the placement of your business in the results is vital. The art of moving websites upward in search results has been called Search Engine Optimization (SEO), and it is one of the hottest and most controversial subjects in Online Marketing. A cottage industry has sprung up in the past couple of years with numerous firms specializing in increasing website traffic and awareness through SEO techniques.

The goal of the Google SEO Tutorial is to give you some of the basic SEO techniques for this popular Search Engine. We will not attempt to explain the more advanced, and frequently changing, techniques used by professional SEO firms, but virtually every website can benefit from the simple, straightforward steps listed in this guide. Fortunately, you will find that the simplest techniques are actually the most effective and easiest to implement.

The Google SEO Tutorial is divided into three sections. The first section walks you through the important first steps in creating a new website, from selecting a domain name to designing pages that will work well with search engines. The second section goes into detail on Google, its methodology for tracking and ranking websites, and ways to optimize your website specifically for better placement in this leading search engine. The final section covers more general SEO techniques and ways to track the success of your SEO efforts.

This guide is your first step towards greater traffic and revenue. For the very latest tips and tricks for website promotion, be sure to visit the DevStart forums frequently. It is the place that SEO gurus go to share ideas.