Some business owners who have websites for their companies underestimate the potential of a mobile app. Most of them think that a mobile-friendly version of a site is enough.
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Do you remember the last time when your client took a picture of your item using a website?
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Do you remember the last time when your client received a notification about discounts at the moment he/she was passing by your shop from your website?
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Do you remember the last time when your website sent you a notification with the client’s name at the moment he/she entered your shop?
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Do you remember the last time when your website adjusted the type and the price of a product based on client’s social position?
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Do you remember the last time when your customer tried your item on with the help of your website?
Cameras, geo-location, biometrics, sensors, 3D gaming… these features will change the world of technology very soon. And these cannot be found on a website, but naturally exist in mobile applications. New functionality level is becoming available due to mobile apps.
Even if these features are not commonly available today, you should prepare yourself and get on the platform that will make you significantly closer to them.
Keep up with new trends
If you think that there is no reason to build something very similar to your website today when it is better to wait until some new and super-effective app technology appears tomorrow, you are wrong.
It is much easier to launch an app on the basis of your existing business getting people who will download it today and update the app with killing technologies tomorrow. The customer base will acquire with time, and the updates will give you more new customers and keep the previous ones interested.
If you have no creative ideas on your existing site, you can at least start creating the basis of your app. First, you will build credibility and trust and then you will apply some interesting and unique ideas to the existing platform. After some new killer feature appears, you can just focus on updating your app with it while your competitors will sweat guts out to find an app developer and start creating an application from scratch.
Don’t scuttle an opportunity
It is obvious that building a good app that people want to download for money and use for a long period of time is not that easy. Even after you launch your application, it will need even more attention and time since you will have to support it and renew the marketing strategies constantly.
Good planning of your mobile app functionality and development makes you a strong competitor in today’s market. It is an effective strategic decision in a feature that will support your business for the upcoming generation.