Collaterals are very common when marketing any
business. Producing marketing campaigns such as custom greeting cards
or brochures have become a mainstream practice for all businesses that
it is crucial than ever to present one that can capture your audience.
Not only that, but your collaterals such as your greeting card
printing, is significant in transforming your target clients into
actual, buying customers. When marketing your business through your custom greeting cards for
example, you need to have a firm and strong identity for you to be
successful. In fact, your brand identity is the key to having an
effective marketing campaign (e.g. greeting card printing) work for
you. An ‘identity’ therefore is important. An ‘identity’ is a collection of
your characteristics and qualities that make you different from the
other companies in your industry. Your identity is what makes you
unique because it reflects your particular talents and abilities. Your
identity then provides your target clients the ‘why’ and ‘how’ they
will benefit by choosing you as the company to solve their problems. Sadly though, many businesses rely on the standard and generic
qualities that have been used by many of the companies in their field.
Often, they follow an established method of marketing that many target
clients have a hard time distinguishing one group from the next. Even
the use of superlatives have become very popular that almost all the
companies are “aggressive”, “the best in the field”, offering
“excellent quality” products and services. Moreover, many “go the extra
mile” just so they can be the “only company” that can provide a
particular service. How then can a target client choose you for their needs if your
marketing campaign can hardly provide your target clients with a
compelling reason to seek you? Establishing an identity therefore is
essential so they can separate you from the rest of your competition.
Your identity emphasizes your quality brand that can match the needs of
your particular audience. To establish a solid and valuable identity, you need to know first what
you can be known for. Do you have something unique to offer? Can you
relay your firm’s record of success? Do you have a particular business
philosophy that worked very well with your clients? Being known for
something distinct can go a long way in establishing your identity to
your target clients. The key is to set your company apart by giving
your target clients reasons to seek you for their issues and concerns. Second, be sure to provide your target clients with who you are and
what you can do. What is important for your target clients to know
about you? Think about concerns and issues that your target market
might have and how you are qualified to solve these problems. Then in
your marketing collaterals such as your custom greeting cards, find a
creative way to illustrate these qualities that your prospects can
relate to. The key is to support your identity with important qualities
to convince your readers that you can deliver the solution they need. The point: by establishing your brand identity, you will have a better
chance of distinguishing your company from the rest of your
competition. Do not be part of a bandwagon. Be yourself and promote the
brand that is YOU. In the end, you will be the one that your clients
will choose because they know you are the right man for the job. Conclusion By establishing an identity, you will be well on your way to
distinguishing your firm on the Internet and implementing a successful
marketing plan. For help in shaping a unique, appealing identity for
your firm, contact FindLaw to learn more. Learn more about custom greeting cards or greeting card printing.