Experts agree that laughter is the best medicine. We’ve constantly heard
this concept from doctors, therapies, counselors, and even our mothers.
They all agree that laughter along with a good sense of humor promotes
good lifestyle. For years, researches have investigated how laughter
helped patients recover faster from an illness or stir away from
sickness. This is probably why many films, artworks, and printed
materials make humor as their base concept. After all, a happy concept
is much easier to sell than an emotion-heavy one.
And this is perhaps why humor is widespread in advertising and marketing as well. A hilarious business card or postcard printing? Why not. People dig funny materials, and funny marketing material might just be your ticket to success.
Humor these days have evolved greatly beyond mere absurdity to an utter
art form. Today humor is more about intelligence, perceptiveness, and
keeping the eye on the ball. Some of the most popular television shows
today are comedy shows such as Saturday Night Live, The Bernie Mac Show,
and The King of Queens. These shows center their plot on nothing put
pure fun. What’s interesting on these shows is that the writers and
producers were able to use humor to connect with the audience and
deliver important messages.
Humor though does not have to apply only on television. You can also
incorporate it in business and advertising. By integrating humor in your
printed materials, you show off your funny side, otherwise known as
your intelligent, insightful, and thoughtful side, to your customers.
You are also giving a lighter and exhilarating edge to the uptight
competition in the market.
But to be humorous in your materials is not exactly easy. You would not
want to look too pushy or leave people laughing at you. You would want
to give just the exact amount of humor to tease your customers and leave
them wanting for more. Here are different forms of humor that you might
want to try in your materials:
1. Awkward humor. This type of humor tries to show readers what is wrong
with the products or services instead of showing how perfect they are.
But this is done in a way that actually convinces readers what is really
right.
2. Extreme humor. This type of humor uses unlikely situations to market a
product or services. Often, it involves strong clashes of worlds or
characters to make a point about the nature of your business. For
instance, if you are seller of financial planners. You can cheap
postcard printing that depicts Buddhist monks using your financial
planner to achieve a state of Zen.
3. Overconfident humor. This means that you make elaborate and
extraordinary claims about your products or services. For instance, you
use a poster that claims the ability of your tea to cure all problems or
bring an end to international conflicts.
There is actually no limit as to how you would inject humor to your
marketing materials. You can do it with your flyers, business card,
greeting card, postcard, or brochures. You can put them into words or
use images, or you can do them through unusual shapes and colors. You
can basically do whatever you wan. What is only important is that your
put humor in them. After all, nothing entices better than a good laugh.
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