Using Laughter In Marketing Campaigns

Experts agree that laughter is the best medicine. We’ve constantly heard this concept from doctors, therapies, counselors, and even our mothers. They all agree that laughter along with a good sense of humor promotes good lifestyle. For years, researches have investigated how laughter helped patients recover faster from an illness or stir away from sickness. This is probably why many films, artworks, and printed materials make humor as their base concept.  After all, a happy concept is much easier to sell than an emotion-heavy one.

And this is perhaps why humor is widespread in advertising and marketing as well. A hilarious business card or postcard printing? Why not. People dig funny materials, and funny marketing material might just be your ticket to success.

Humor these days have evolved greatly beyond mere absurdity to an utter art form. Today humor is more about intelligence, perceptiveness, and keeping the eye on the ball. Some of the most popular television shows today are comedy shows such as Saturday Night Live, The Bernie Mac Show, and The King of Queens. These shows center their plot on nothing put pure fun. What’s interesting on these shows is that the writers and producers were able to use humor to connect with the audience and deliver important messages.

Humor though does not have to apply only on television. You can also incorporate it in business and advertising. By integrating humor in your printed materials, you show off your funny side, otherwise known as your intelligent, insightful, and thoughtful side, to your customers. You are also giving a lighter and exhilarating edge to the uptight competition in the market.

But to be humorous in your materials is not exactly easy. You would not want to look too pushy or leave people laughing at you. You would want to give just the exact amount of humor to tease your customers and leave them wanting for more. Here are different forms of humor that you might want to try in your materials:

1. Awkward humor. This type of humor tries to show readers what is wrong with the products or services instead of showing how perfect they are. But this is done in a way that actually convinces readers what is really right.

2. Extreme humor. This type of humor uses unlikely situations to market a product or services. Often, it involves strong clashes of worlds or characters to make a point about the nature of your business. For instance, if you are seller of financial planners. You can cheap postcard printing that depicts Buddhist monks using your financial planner to achieve a state of Zen.

3. Overconfident humor. This means that you make elaborate and extraordinary claims about your products or services. For instance, you use a poster that claims the ability of your tea to cure all problems or bring an end to international conflicts.

There is actually no limit as to how you would inject humor to your marketing materials. You can do it with your flyers, business card, greeting card, postcard, or brochures. You can put them into words or use images, or you can do them through unusual shapes and colors. You can basically do whatever you wan. What is only important is that your put humor in them. After all, nothing entices better than a good laugh.

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