5 Key Digital Media Marketing Trends for Companies

Digital Media Marketing Trends for Companies

When it comes to digital marketing, organizations usually face more challenges. When a company makes the growth and revenue its priority it earns more profit. Almost seventy-four percent of marketing professionals focus on converting prospects into customers, while other people prefer to increase the traffic to their websites.

Some companies make inbound marketing their top priority; while other technologies continue to change, but social media platforms seem to have their own life especially when it comes to growth. You can have a look at the journey of snapchat, it was launched in the year 2012 a simple application that has dominated in headlines the year 2016 and suddenly came in focus of different brands and investors and their owners start earning almost $650 million. Founders of the app also claim that they got an offer of almost $3 billion from Facebook owners who want to buy it but this offer was rejected. 

Yes, that’s the reality of this digital technology, it requires a little effort at the start but also starts giving you revenue after some time that is quite good. But as a result of this, you also have to use advanced marketing techniques so that you could keep up your application up with all new and advance digital technologies and skills for utilizing them. Here we are discussing some of the latest and advanced marketing strategies that you can apply in your company:

1)  In-store marketing

In-store marketing is actually another branch of digital marketing, and it was also anticipated that in the year 2017, the connection between marketing techniques of physical and online sales will get narrower.

In a dominated world of Smartphone, almost 80 percent of millennials use their smartphone in their offices or stores and there is only 74 percent of them which actually claim to receive location services. An organization that has an optimized mobile strategy, use to capture most of their customer’s that use smartphones inside their offices by following digital techniques that provide an efficient means of conversion.

2)  Live video

The consumer of today actually wants to participate in the day to day activities of the brands and companies they like, they actually want to follow their stories and status especially on social media platforms.

It also includes online or live videos by company owners about their products and latest updates.  There is a huge increase in video sharing, and content creation, mostly in the empire of social media.

3)  Expiring social content

With the increase in social media consumption, the players of social media platforms have developed their monopoly the market, due to which it was expected to come certain changes in respect of new brands and platforms from the next year. Facebook had collaborated with WhatsApp, and Twitter and also has purchased Periscope and has become socially more strong and validating. But now there are chances that new content will be introduced more and will be successful.

4)  Wearable mobile devices

Presently there are more than 7.22 billion mobile devices used by people in all around the world. We can easily say that there is more technology as compared to men, so this we could easily understand that the importance of smartphone specific marketing strategies and its relevancy with any particular organization.

In the upcoming year 2018 the wearables market is expected to get increased by almost $2 billion, and this year it has already increased by almost 3 to 4 billion.

5)  Interactive Content

Famous digital marketing expert named Aaron Agius has said that interactive digital content will come into its original place in the year 2017.

In the existing position of the digital landscape, engagement is considered to be the most important element everything, and marketers achieve something when they get a response from their audience about consuming the product and enjoying it, that’s why interactive content is the most important thing to have.

Interactive content usually generates almost 70 percent more sales as compared to static content that only generates 36 percent of overall sales. Additionally, it also works as a differentiator of a competitor and demonstrates very effective especially in educating buyers. Due to all these traditional methods of buying has also been shifted to online purchase instead of buying from physical stores.