What Content Marketing is Creating?
Many major marketing experts have accepted advantage and prominence of an effective content marketing plan. Through creative content, you can easily grab the attention of your customers and communicate & create a positive impact among your customers. Also, it aids businesses to achieve several other corporate objectives, such as:
Lead Generation:
- If your content works effectively then there is a high probability your customers will share their contact details so you can connect with them.
- Increased reach and break all geolocation boundaries.
- With the support of good content, any company can increase their prominence and reach.
Image Development:
- With reference to your creative content building, the different image aspects also make a good impression the strengthen your quality of content and increases the possibility of getting maximum reach
Customer Development Process:
- By repeatedly providing a website, companies can effortlessly make an attractive content to entice users.
Why Content Marketing is Beneficial for All the Business?
1. Great Content can Help Influence Conversions
If you are wondering why content marketing is important, then look into the statistics that can help you understand the complete scenario.
- Content marketing gives about 6 times higher conversion rates than other digital marketing methods. (ABG Essentials).
- In the U.S. 61% of online customers take the decision to make a purchase after reading a useful informative blog. (Content Marketing Institute).
- 74% of companies survey highlighted, content marketing has hugely increased the marketing leads, in quantity and quality. (Curata).
- Video content helps provide a great ROI and importantly increase conversions, according to the 72% of businesses surveyed. (CrazyEgg).
2. Creating Great Content is a Cost-effective Way to in New Leads
Lead generation is extremely important for all businesses that can make consistent traffic to increase their brand name and boost sales. Content marketing isn't only considered for lead generation, but also it’s affordable.
3. Content Can Smartly Showcase Your Subject Matter Expertise
Content marketing aspects allow your company to demonstrate its ability in the area decision making with valuable knowledge.
4. Your leads and customers are Expecting Great Content
Actually, your leads and customers all are wanting to read something great. Around 20% of internet users spend their time on social sites to reading interesting content. If you are thinking people don't want to read about brands then think again. One survey highlights that almost 68% of people prefer to read about the brands only.
Additionally, approx 80% of internet users prefer to get knowledge about the companies through there content.
5. Content Improves Your Marketing Funnel
The marketing funnel is an important factor while you are evolving your digital marketing campaigns. Content marketing plays a pivotal role during all steps of the funnel.
Here we like to highlight some points which help you to understand the complete prosses of the marketing funnel:
- Top-of-Funnel: In TOFU, your target customers are just realizing their specific problems. Also, They are knowing that there are some solutions available. In this stage, an effective content can educate them and provide them valuable information regarding there needs.
- Middle-of-Funnel: At the MOFU, leads are assessing their options for specific products or solutions. In this stage of the funnel, content is educating leads to different options so that they can take final purchasing decision in a minimal time frame.
- Bottom-of-Funnel: in the stage of BOFU, Once your lead reaches the bottom of the funnel, that means they are ready to convert. In this stage, content is giving a final poke of encouragement to the buyer. It also empowers them to take the right decision of purchasing.
Conclusion
If you're running a business and you want to increase the visibility of your business then content marketing plays a vital role. A content marketing has the power to generate more leads and land more visitors by writing quality and informative content on the website.
So, Do not waste too much time thinking shall I start or not? Instead, create your content marketing strategy.