Why Video Marketing Is No More A Choice But A Necessity For Your Business

Video content has become a favorite among marketers as the major focus of content marketing is now shifting to video streaming. Ever since YouTube gave the first taste of video content, it opened a new avenue for marketers to become more expressive with video content. Following in the footsteps of YouTube many other platforms of video streaming like Facebook, Instagram, Twitter, Snapchat and Vine soared in popularity giving more options of reaching out to masses with professional videos.  Today, videos are garnering all attention as evident from some numbers –10 billion people watch videos on Snapchat every day, and for Facebook, the number is 500 million.

Videos help to garner maximum attention but to make it work for marketing you must know how to create video content that can be quite challenging at times. Indeed, the work can be much easy if you have some professional company like video production awing visuals on your side. The ease of sharing video clips and the possibilities of videos going viral is the biggest attraction for marketers. Businesses can use videos for evoking emotions and inspiring the audience thereby appealing to their needs in an authentic and real way.

To maximize your gains from digital marketing, you must embrace video marketing but to understand why you need it so much you should know about the growth of video marketing.

Video content ensures high connectivity and builds trust

Brands go through a process of constant evolution and to keep the audience connected you must tell that story to the audience and bring in new viewers that would turn into loyal customers someday. Video content helps to inject life into brands by driving it closest to the audience that text content cannot reach.   Videos not only create an instant connection with the audience but opens channels of real and authentic interaction with all sections of the audience who can share their views or comments and reactions in real time.

Consumers thrive on mutual trust and depend heavily on word-of-mouth to know about others experience about brands and products. Videos make it easy to build that trust as you can bank on the connectivity created by videos and interact candidly with the audience. On finding a brand authentic, most of the audience would share it with friends, family, and acquaintances among which a large section would also show interest in purchasing the brand that expresses itself authentically. 

New brands find it difficult to gain the trust of US consumers who are not ready to accept new brands with an open mind. Video marketing provides the right ammunition to marketers to cut ice and win the trust of hard-nosed US consumers who prefer to trust established brands much more.

About 91% of consumers across the world judge the authenticity of brands before deciding to reward it through extensive sharing, and video content can make all the difference in winning their trust and earn high sharing.



Video content will be the staple choice

Shape in or shape out is the way to survive in business which means that you must embrace the latest trends to stay tuned with the best marketing practices. Accordingly, marketers must fall back on video content heavily which is likely to constitute 80 percent of the content in the current and coming years. Add to it the massive consumption of video content on mobile devices that is likely to touch 100 percent. And there are several other pointers about the growing popularity of video content.

Videos viewed on mobile devices enjoy a sharing rate on 92%, and the impact of video content on purchasing decisions is as high as 90%. The retention rate of text content is only 10% as compared to 95% consumers retaining information communicated to them through videos.

The power of video content in driving traffic to websites is also very high as companies using video content experienced 41% more traffic as compared to web searches. The ROI from video marketing is 51.9% that more than justifies the investment.

To know which platforms to target in your video content marketing strategy have a look at the extent of video viewership of the platforms. Facebook enjoys 49% video viewing followed by YouTube (32%), Instagram (24%), Snapchat (22%) and Twitter (22%). To create your video content strategy, you must target the right platforms to ensure that you take your content to the right places that your target audience visits frequently.

Go along with your consumers

Despite the growing use of technology in marketing as evident from the rising popularity of video marketing, the basic principles remain the same. The classic marketing techniques are much relevant today with video content giving more power to marketers. You must find out which platform suits you best by allowing you to express yourself in the way you want by using videos. Moreover, you must find out the platforms frequented most by your consumers because you must be there along with them to help them make the brand their very own.

A lot depends on the way you use videos to express your views and vision about the brand to connect with the audience. Consider if it is better to create exciting stories about your business by keeping in mind that you would use Instagram for reaching out to the audience or would you like to release a teaser of your new product on Snapchat. The choice of the platform is not only important to reach out the largest section of the audience, but it also influences the way you create video content that suits the platform.

The type of content to create depends on your communication plan with the audience. The way you want to engage the audience by sharing important information about products or services determines what kind of video content to create – whether plain informative, educational, problem-solving or how to do videos like tutorials. 

Pay enough attention to select the platform that perfectly suits your brand. It would create the right connection with the audience, and you will be just in the right place to derive the maximum gains in marketing.