Marketing automation tools are pre-programmed tools that automatically manage your company’s marketing processes and campaigns across multiple channels. By using marketing automation, you and your team can save a lot of time spent on repetitive tasks, and instead focus on growing the business and driving revenue.
On average, 49% of businesses have adopted marketing automation, with more than half of B2B companies implementing the technology.
Data also shows that businesses that adopt marketing automation tools to nurture target prospects, notice a 451% increase in qualified leads.
Even though, marketing automation helps streamline and simplify everyday assignments, the technology itself doesn’t allow businesses to personalize interaction with customers. Statistics confirm that 83% of business consumers deeply value a customized interactions and experiences with a brand. So much so, that, 65% state they would abandon brands if they find the conversation is not genuine or individualized.
Thanks to technological evolution, AI-powered marketing automation tools can now help businesses solve that problem. By implementing AI, business can actually add more of a human element into the current plan and maximize customer experience and ultimately, customer retention.
The global AI-powered automation market is getting increasingly popular. Although this technology might seem daunting or intimidating, your business will need to consider embracing this shift in marketing automation to beat the competition.
Market Inspector has identified 5 main reasons why your business should implement the AI today:
- AI can optimize your conversion rate
Thanks to deep analytical capabilities, your business can find insights in real-time, at scale, and with continuity across the entire customer journey. Consequently, this information allows you to engage with customers more effectively, reduce churn rate, and ultimately optimize conversion rate.
- AI can predict the likelihood of lead conversion
AI technology can also identify high-converting leads, and suggest next best engagement and nurture strategies.
- AI can generate content with ease
By using Natural Language Processing (NLP) and Natural Language Generation (NLG), your company can now quickly create great content that is still aligned with your audience’s interests.
- AI can choose the most suitable visual elements
In a very short amount of time, AI-powered tools can analyze millions of media files to get you the visual elements that are right for your marketing messages.
- AI can increase customer satisfaction throughout their journey
To maximize customer experience, your company can use a website integration option for your web design. This tool will use predictive analysis to anticipate user needs, treat them on a 1-to-1 basis, while delivering messages across channels. All these are to answer whatever the questions the customer might have, before they even realize.
