7 Tools for Creating Stunning Videos for Video Marketing

Videos have traditionally been powerful for businesses. According to studies, video traffic will reach up to 80 percent of all internet traffic with 1.9 billion viewers globally in 2019. Whether it is social media or websites, videos are the most viewed contents across the internet now.

Video marketing is one of the best ways to reach a larger audience and drive high-quality traffic to your website which will ultimately generate more sales for your business. At PromozSEO, we used videos to market and sell our digital marketing courses and that got us really unmatched results.

In this article, we have curated 7 video tools for both beginners as well as pro users.

 

Filmora

Filmora is a video editing software that comes with various functionalities which helps you create and edit your videos seamlessly.

It allows you to add overlays, animations, GIFs and images, music, text on your videos from its royalty-free media library to create stories through your videos. It is equipped with both video and audio tools that provide you the opportunity to apply various effects, styles and let you customize your videos as you need.

Features:

  • Split screen functionality
  • Advanced text editing
  • Video stabilization
  • Color grading presets
  • 4K resolution video editing support
  • Screen recording
  • Drag and drop motion graphics
  • Audio separation
  • Audio and video controls
  • Frame wise preview
  • Noise cancellation
  • Speed control

Pricing:

  • Individual - 39.99$ (1 year)
  • Lifetime - 59.99$ (one-time fee)
  • Business Lifetime - 139.99$ (one PC)

 

Wistia

Wistia is another professional video-making tool that lets you grow your business and brand awareness through video marketing using its powerful video editing tool, video hosting, and in-depth guide for creating engaging videos.

Using Wistia you can customize your videos to make a uniform online presence of your brand, increase traffic to your website through video SEO, and generate leads and conversions to grow your business.

Features:

  • Easy embedding and sharing of videos
  • HD bandwidth detection
  • Call to action tools
  • Drag and drop facility
  • Engagement graphs
  • IP filtering of video data
  • Video heatmaps and viewing trends
  • Frames and thumbnails to create videos in minutes
  • Video SEO options
  • Email marketing facilities

Pricing:

  • Free version
  • Pro - 99$/ month
  • Advanced - Contact sales

 

Powtoon

Powtoon is a popular animation video-making platform that allows you to create attractive and engaging animation videos for various purposes such as presentations, infographics, online ads, instruction guides etc.

Powtoon’s user-friendly interface makes it easy to create professional looking videos using its huge collection of royalty free images, clips, voiceovers, backgrounds, soundtracks and moving graphics. You can make the animation videos and post them online or share via email and Google Drive.

Features:

  • Powtoon lets you create various personal, commercial or educational videos in minutes.
  • It provides drag and drop facility that makes the video making process easy and interesting.
  • It offers lots of beautiful pre-designed templates that let you make videos and presentation quickly.
  • Using Powtoon editor you can produce videos in different formats.
  • You can export your videos to YouTube with a few clicks.

Pricing:

  • Monthly plan - Starter - 39$/ month, Pro - 89$/ month, Pro+ 197$/ month
  • Annual plan - Starter - 16$/ month, Pro - 19$/ month, Pro+ 59$/ month, Agency 99$/ month

 

VideoScribe

VideoScribe is a high-quality whiteboard video creation tool. You can make professional explainer videos using its various drawing and animation effects.

You can add images, text, voice, music to the whiteboard canvas to deliver your message in a clear, visual way. It is an ideal tool for graphic designers, video makers, freelancers, bloggers, online marketers to create awesome marketing videos, instruction guide, display ads to engage the audience.

Features:

  • VideoScribe lets you create your videos in a simple five-step process by adding images/text, then setting the video timing, recording or importing voiceovers, selecting the sound and then finally publishing the video.
  • This application allows you to work and save the project in the cloud and even you can download your work to access them later on in offline mode.
  • It has an impressive collection of royalty free images and music library.
  • With VideoScribe you can download your videos in MP4, WMV, MOV and AVI formats and can share your videos on Facebook, YouTube, and other video sharing platforms.

Pricing:

  • Single user: Monthly - 17.50$/ month, Yearly - 8$/ month, Quarterly - 35$/ 3 months
  • Team Licenses: 5+ Users - 155$/ user, 10+ Users - 150$/ user, 20+ Users - 145$/ user

 

Vidyard

Vidyard is another video making tool especially designed for businesses to increase leads and generate more sales.

With Vidyard you can create videos and manage the entire video library from a single dashboard. Additionally, you can easily add your videos to the landing pages of your website, blog posts, emails or various social media profiles.

Features:

  • With Vidyard live you can create a live stream from anywhere on the web.
  • Using Vidyard studio you can turn your presentations into engaging videos.
  • Its in-built analytical tool lets you measure the performance of your videos.
  • Vidyard integrates with tools like Hubspot or salesforce that tracks your business leads.
  • It allows your viewers to browse your video contents by adding a custom playlist.
  • Measure the performance of your videos by conducting the A/B split testing to see which are getting more clicks and generating more engagements.

Pricing:

  • Starter - 150$/ month, Plus - 850$/ month, Professional - 2000$/ month, Enterprise - Contact sales

 

Viewbix

Viewbix is a trusted video advertising tool that allows you to create interactive video ads to boost your business growth.

Features:

  • Using Viewbix you can brand your videos with logos, banners, integrated Call to Actions to generate more clicks, traffic, and conversions.
  • This tool gives you cross-platform distribution advantage that ensures your videos look great on desktop, laptop, mobile and on other devices.
  • With its actionable analytics feature, you can track how and when people engage with your videos.
  • Viewbix supports Facebook, YouTube, Vimeo, and other third-party videos.

Pricing:

  • SMB Monthly plan - 249.99$/ month, Enterprise - Contact sales
  • SMB Annual plan - 199.99$/ month, Enterprise - Contact sales

 

Wideo

Wideo is another great tool to create animation videos. With the help of this tool, you can create beautifully animated videos easily either from scratch or by using some of its ready-made templates.

This is a very easy-to-use tool that lets you browse through its different elements and drag and drop them into your videos. You can add all kinds of images, backgrounds, objects, texts, sounds to make your videos more engaging as well as entertaining.

Features:

  • More than 80 in-built templates
  • Drag and drop features
  • Animation speed control system
  • Scene and video preview
  • Effects on multiple objects
  • Directly video sharing to Facebook or YouTube
  • Download videos in MP4 format
  • Keyframe copying or removal option

Pricing:

  • Monthly plan: Basic - 59$/ month, Pro - 99$/ month, Enterprise - 199$/ month
  • Annual plan: Basic - 19$/ month, Pro - 39$/ month, Enterprise - 79$/ month

Conclusion:

Undoubtedly, video marketing is getting popular among various business owners to promote their brands. The aforesaid tools will surely help you to create amazing video contents for your audience and that will eventually lead to more conversions and sales.