What is the Magical Power of Handwritten Notes in Marketing?

Technology came and changed the way we do everything. We send emails, tweets, IMs, and post on social media daily. However, it has been years since I last took a pen and wrote a letter on a piece of paper or postcard and mail it to somebody.

 

The digital trend may be helping us to communicate faster and "conveniently", but it misses out on the main focus of communication - effectiveness. In any form of business, communication is vital. You cannot achieve your marketing goals without touching someone in your message.

 

This post describes the various ways in which writing notes with your handwriting can turn your marketing goals into a reality. With this information, you will have a reason to sit down and write your campaign, congratulatory note, seasonal greetings, and other notes to your friends, family, and clients. In the long-run, you will marvel at the results you get from this form of marketing.

 

Why Writing by Hand Matters in Your Marketing Efforts

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When you take your time to write a note to your customer, it is more than the message yo relay in the paper. You have accomplished a unique step in your marketing efforts and gained a competitive advantage over your competitors.

 

These are the reasons why handwritten notes will enhance your marketing experience.

1. The Notes Are More Engaging than Email

As marketing officers, we tend to try and minimize the time we spend on our marketing efforts. Email writing seems much faster to finish. However, the reality is that it is lower in the accomplishment of the objective you have at hand.

 

The core of any marketing effort is to engage the client and convince them to take action. Emails are faster to deliver, but they do not promote customer engagement in your marketing efforts. As a result, they do not make conversions as you expected.

 

On average, 20% of people you send your marketing email campaign will open and read it. Many people will send the email to the trash before opening it. You can expect that the number drops when talking about the conversion.

 

On the other hand, you can expect that more people would read your handwritten postcard. Once it gets to their hands, almost every recipient will read it to the end.

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The time a person takes to open the envelope and read through your letter tells it all. The person has already decided to see what you sent and why you could send a letter in your handwriting instead of typing it out. In this way, they are already fully engaged even before they begin reading.

2. Handwriting is the Best Way to Personalize a Conversation

We live in a world where hi-tech devices have ruined personalized relationships. When you receive an email, you would wonder if it came from a person or a robot. It is almost impossible for any business to add a touch of personality to an email campaign.

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The best achievement could be using the customer’s name in the email subject and body and to promote products based on their profile and preferences. For effective marketing, that kind of personalization is insufficient for engagement and conversions.

 

According to a study, 71% of buyers prefer personalized ads experience. Writing a note is one way of achieving personalization. You can express yourself more than in the electronic communication channels. Online communication seems as though you are conversing with aliens.

 

A handwritten note brings that warm connection as though you were addressing a brother or close friend. The way you choose your words when writing a note on a piece of paper is different from how you type. It is like pens prefer a particular way of communication that applies only to handwriting.

 

3. They Bring Your Branding to a New Level

Everybody is used to the now so standard electronic and print methods of advertising. Adapting a new form of marketing sets you apart from every marketer you may want to mention in your area. As such, your customers and prospects will view your method as outstanding and well-thought.

 

Since you have created an impression in your customers' minds, they will remember your warm, friendly handwritten messages whenever they hear your name. Customers can also not forget you and the effort you put into writing the letters when they see the product your competitors are selling. In this way, your notes will help to create customer loyalty and boost your business.

 

4. It Creates Trust Among Your Customers

We already know what it takes to create a close connection with your prospects and clients. Apart from creating a brand people will remember, your notes will build up trust in your prospects' hearts. Think about how many times you need to hit the backspace or delete everything you type and start again when composing an email. Marketing is the core of any startup business. Even established brands need to conduct marketing to ensure that they retain their customers and gain more clients to remain operational. The various marketing techniques offer distinct value and solutions, depending on your goals.

 

The notes bearing your handwriting will help you set up a strong foundation that can withstand the threats from your competitors. Ensure that for each note you send out there is a personal signature instead of the company stamp or seal. You can use them both together to add a professional touch on a personalized note.

 

Your clients know that you invest more time and effort to create useful handwritten letters for them. Without a backspace to hit and rectify mistakes, you have to be extra careful when writing the letters by hand on a piece of paper. They will value the effort you are putting in to ensure everything goes right with your marketing.

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Another thing to remember is that you should have your signature to indicate the authenticity of the letter. As a result, you will make your marketing legitimate among your audience. Although you can scan and embed a signature in emails, it cannot beat the impact you make when you sign it by hand.

 

You customers will trust you when they realize that you take your time to sign each letter individually. It means you have time for them, and they can rely on you to personally look into their needs and solve their problems. Singling out each case is also proof that you are determined in providing personalized value to your clients.

 

In Summary

Marketing is the core of any startup business. Even established brands need to conduct marketing to ensure that they retain their customers and gain more clients to remain operational. The various marketing techniques offer distinct value and solutions, depending on your goals.

 

The notes bearing your handwriting will help you set up a strong foundation that can withstand the threats from your competitors. Ensure that for each note you send out there is a personal signature instead of the company stamp or seal. You can use them both together to add a professional touch on a personalized note.