With more than 2 billion viewers, YouTube is the biggest podium leading the stage where masses come to share and upload video content. YouTube viewers normally watch around 250 million hours of videos on a daily basis – a number significantly higher compared to other popular social media platforms such as Facebook and Netflix collectively. YouTube users are dispersed across the world – divided in chunks by geographical and demographic boundaries and subject to the availability of internet. Irrespective of age limitations, this audience chiefly constitutes of teenagers or Millennials, from X & Z generations – while others too are at least familiar with YouTube and how it functions. Given the potential of this platform, it is highly surprising only 9% of the U.S. small business entrepreneurs use YouTube for business presence. There are some tips for all YouTubers and marketers which must be commonly known by all to ensure everyone is on the same page. Following my online certifications and having run a few YouTube channels, I am sharing here some highly recommended practices:
- Offer High-Quality Content
The key ingredient behind the survival or failure of any business or any other sort of a venture in this world will always come down to quality. Offering a quality product never goes out of demand. And when we talk about online space, the only king in the digital world is content, whether it is in the form of an image, written word, or video - regardless of the nature of the content the rules are the same. You have a blog, podcast, YouTube channel, or you are an influencer - content is the king. To keep your visitor glued to your business by making them a regular follower of your brand, you must provide them something of value in return of their time. So when it comes to YouTube, let them feast their eyes upon high-quality visual content - rich and authentic – this is bound to develop brand loyalty among your followers which goes way farther than just some views on one post.
- Long-lasting First Impression
Posting great content is something all digital creators aim at, so what would make your content stand out? Quality content is a condition for the survival of your business, but making your followers and viewers remember the name of your brand requires a little extra effort than just posting quality content. Investing in a short intro for your channel and brand is a wise option – in fact, you can use this with every video you post either at the beginning or towards the end of the video content.
Home Tab is the introduction page where visitors register their very first opinion about the channel. To hold visitors’ attention from that point onwards, you must put up your channels’ trailer so as to make visitors aware of your brand, or a mugshot along with yours/company’s profile, for instance, could be added here.
About Section – This section gives an idea as to what the brand is about and what exactly this particular YouTube channel pertains to. The first time visitor must be facilitated to form an idea that may prompt them to make a decision i.e. whether or not to subscribe to the channel. Elaborate here, but precisely, as to who you are and what you bring to the table - the benefits, knowledge, facts, anything that holds adequate informational value for visitors to convert them into subscribers.
- Label the Videos
There are two options as far as incorporating branding elements into your videos – you can opt for an in-video by adding a 3-second intro of your channel in the initial credits, or you can watermark the video content with the logo of your business. Ask your audience proactively and repeatedly to subscribe to the channel – start a poll or make playlists – add whatever makes your channel reflect a professional outlook as that is bound to increase the engagement level of the audience, converting more visitors into subscribers. You could pick an appropriate thumbnail to create a lasting impact on everyone who sees it in their suggestion box.
- SEO on YouTube.
Another element that boosts the level of endorsement of your channel and gives your video content a push is the Metadata - hence when building your brand name on YouTube, it is highly recommended you incorporate SEO practices. Content and keywords used wisely work as tricks and tactics – optimize your video description with highly searched words, use tags and hashtags in the titles and everything else at the backend whenever you add more information so that you can easily attract the attention of search engines. Do mention all the significant and relevant links alongside providing a comprehensive description of your channel(s) as well as that of the content, in the video description section - utilize this as a great opportunity to educate all your viewers at the initial stage of their online interaction with you.
The bottom line is:
YouTube has now become an unavoidable and an irrefutable medium for building brand image and earning recognition as an individual. Facebook is YouTube’s potential competitor at the moment, however, the constant rise of visual content online may predict YouTube may replace Facebook’s in the coming days. Make sure you are capable of adding subtitles to your video content so the viewers without headphones do not miss out anything. This article does tend to rather adequately wrap up YouTube marketing tips for Marketers, but given how digital marketing tactics and trends are constantly evolving, these can only be considered the basics every digital content creator should know of. You can always search for more insight, and sign up for online courses to become more well-versed - and you can always visit this website too in order to get the best available provider in your area to make your learning and earning experience smooth.