Are you looking for variant ways to increase conversions at each stage of your sales funnel
People visit your e-commerce store, and you want them to fill up their carts and spend a lot more bucks, but what if they don't purchase anything? Customers lead active lives as they are hunting for continuous online information, and sometimes they don't act right away as you want them to be.
In this article, we will be looking at some tips and tricks to increase conversions, and hence it is important to know a little about the sales funnel and what you need to optimize at the different sales funnel stages. Let us begin with some basic terms.
What is a Sales Funnel?
It is a tool used to visualize where your clients are in the decision-making process to purchase an item. Imagined wide at the top as the prospects enter from here with all their level of interactions and at the bottom returns the most engaged ones by turning into the repetitive customers.
Mostly in the sales funnel presentations, it is easier to understand as you do not need any buzz words for each stage. Your conversion rate will improve or reduce as prospects pass through the phases of the marketing funnel. The sales funnel is designed to attract the community which is not known to your products, educate them about the products, engage them to make a buy, convert them into customers and re-engage your visitors to shop again. Have a look at these hacks which you can implement into your business for increasing the sales.
l Increase Conversions with Social Media
The people do not make a purchase until they don't know about what you offer them. They also don't spend a buck if they don't trust you. For this, you need to stand out of the crowd and make a name in this business world with the help of different social platforms. The major used awareness stage tactics for attracting new consumers and establishing authority can be done through blogging, social media posts and video marketing, pay per click campaigns, and traditional public relations.
This is the various types of internet marketing where you need to write everything about your product from its detailed description to variant uses to aware the users. You can also go on for social media advertising as today the customers are relying more on their mobile phones and laptops. Meet your customers to develop an active presence and make them trust you to build a good customer relationship.
l Gain Mutual Trust in the Consideration Stage
Once the users have become familiar with your business, try to engage them by making a few commitments before making them ready to purchase. One of the best ways to do this is to give a lead magnet that helps by exchanging your email address to fix your issues. You can also try your hands on to create a landing page for better conversion rates.
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Add a clear call to action button multiple times on the page to decide the action you want your customer to take. Even the content upgrades are better options to offer various CTA in your content without displaying any forms. The most common method for offering a content upgrade is to offer a simple link or an image within your content, so when the users click on them, it opens up an opt-in form for that upgrade.
Next comes the contact forms or comment forms which are easy but mostly overlooked as it has immense opportunities to add subscribers to your list. By including an option for the visitor to enter the main and subscribe to your newsletter can end to a good number of conversion rates. To this, lightbox popups can be a very effective tool for getting more attention from the customer.
l Do not ignore the Purchase Stage
The ultimate goal during the purchasing stage is to make them buy your products by giving maximum opportunities to purchase and do it often. If you want to sell your brand, then you need to consistently and offer the product for purchase as one should not assume whether the customers find their way to check out or find out how they want to purchase your product.
Try to optimize your checkout page and make it very simple for your customers to find your product or service. Schedule your daily email campaigns around popular days to remind the prospects and give them an opportunity to make a purchase.
You can also try your hands on cross-promotion, which helps you to connect to the potential customers on other marketing channels.
Monitoring your keywords that can relate to your brand helps to identify the customer who is ready to make a purchase. You can try to perform split test or A/B test which allows you to figure which methods work the best for increasing your conversion rates. Ask your customers if they are knowing any other people who can get benefits from your product and offer them a discount on the next purchase if they refer it to a prospect who turns into a customer. The same products can be resold to the existing customers as they have already purchased it before. Many customers need a gentle reminder to repurchase a product which they have already enjoyed.
Wrapping up!
The most effective sales are not only generated by getting through this, but you also need your team to learn the most effective skills behavior for increasing your conversions. For increasing the funnel sales conversation, you need to use these hacks as per your needs and goals. Now that you are aware of how to set up and track your own sales funnel, you can implement these tricks to boost your business. We hope this article gave you a good head start on increasing CRO for your e-commerce store. Keep Learning!