Startups are exciting, but you need a smart marketing strategy to achieve sustainable growth. A growth marketing strategy can help when you are competing with bigger teams and huge budgets. Startups with small budgets can burn out rapidly if they do not create smart marketing strategies. As Christopher Penn said, “Find your spirit, and no challenge will keep you from achieving your goals.”. Below are some smart tips to start your marketing process, that can help grow your business rapidly.
1. Free Promotion:
Freemium is always startup gold! Start meeting people offer them discounts. This will help in the recognition of your brand in the market. Attend conferences and seminars related to your businesses. Create a business to business relationship with your competitors. You will promote their products and they will promote yours in return.
2. Localization
Start to promote your business locally with traditional marketing methods this help you gain the local market for you and it is not that expensive. You can hire a sales executive to promote your business products. A salesperson will go door to door to explain your products to your customers. People always prefer a local business that is in their reach.
3. Content Marketing
Content marketing is the best way to grab leads for your business. You can write blogs posts, create infographics and other relevant useful content to drag customers to your website. Content marketing is proven to be cheap as compared to other marketing methods and these techniques will help grow audience incrementally with time. Content marketing will always provide organic green traffic for your website.
Printed materials such as flyers, brochures, pamphlets represent your brand. Create interactive and appealing designs and interfaces. User-friendly designs will help convey your services instantly and effectively to potential customers. The customer is always attracted to eye-catchy designs.
5. Social Media Marketing
Social media is the most powerful tool for brand marketing. You can market your products and grow your audience free of cost. Effective social media campaigns will help your business attain the boost and recognition it needed.
6. Email Marketing
Email marketing is considered outdated these days but it is one of the most effective ways to build business networks and relationships. Email marketing has the biggest return on investment ratio in free promotion techniques. Just try to avoid spammy techniques, be real be straight with your offers. “Not viewing your email marketing as content is a mistake.
7. Pay Per Click
PPC can be very ideal for small businesses and startups if performed on suitable and cost-effective platforms. It is the fastest way to obtain leads and results for your business. PPC allows you to control your budgets and spending cost. It is comparatively cheap and effective as compared to other paid marketing methods. For budgeting and financial reports you will be needing a free accounting software to assist you.
8. Increase Marketing Budget Over Time:
It doesn't mean you have to throw all your savings in the marketing but add a steady increase in the marketing budget. Marketing will help you improve your brand image and gain more business.
Conclusion:
Marketing is the key element for the success of every business. Effective marketing can lead to huge profits. All you have to do is to be patient and choose the right marketing strategy for your business. Marketing strategies will pay back sooner or later. We just have to make sure we have chosen the right one.
“The best marketing doesn’t feel like marketing.” - Tom Fishburne