Differences Between Retargeting and Remarketing

Words like ‘retargeting’ and ‘remarketing’ mean the same thing to some people. This leads them to use these terms interchangeably, even though they are not synonyms. Let us use Facebook as an example to show the main difference.


Retargeting refers to a process by which an advertiser tries to reach someone who has previously viewed her ads on Facebook. Remarketing, on the other hand, refers to the practice of Facebook marketing that uses various techniques to present your product to the people who have not heard of it yet.


Retargeting involves targeting consumers who are already shopping for products. Remarketing involves targeting consumers who are a part of the company’s target audience. When applied to existing customers, retargeting is a form of customer acquisition.


With remarketing, on the other hand, it's more about making sure consumers get a value-added service from a brand that helps them make a purchase.


Different strategies in retargeting and remarketing are what separates them. Retargeting is the action you take on your website where you create a new offer for a specific audience. For example, you might send your visitors an email informing them about your latest offers.


Both approaches can deliver the same results. However, retargeting is more efficient because you don't have to do repetitive tasks, such as managing multiple landing pages or optimizing the look of your site or apps every time you launch a new remarketing campaign.


Furthermore, retargeting is more cost-effective than remarketing because, unlike the latter, you don’t have to create a brand new campaign.


If you are a business owner, perhaps the best option is to rely on both. You could use retargeting to promote your new products to existing customers. At the same time, remarketing would help you gain new customers.


For more information about the subject, check out the infographic below.