Finding an agency that will deliver the promises they throw out on their website can be tricky, especially because their job is making things look more appealing. It’s a decision that requires diligent research since you will likely have a long-term relationship and call on them for your digital needs.
Fortunately, there are plenty of successful digital marketing agencies in phoenix az like Ivio Agency who have a diverse background and experience for all of your digital needs.
With these 6 intangibles, you’re on your way to choosing the right agency for your next project(s).
1. A Solid Website
A good digital agency will absolutely need to have a solid website. Otherwise, they’re out.
Anything digital is the language they speak, so it should be modern, visually pleasing, and engaging. If they’re SEO experts as they should be, their website shouldn’t be very hard to find when searching for their services offered and geographical area.
Ideally, their website will include an active blog with relevant content, call to action buttons, and responsiveness.
2. A Competent Team
A digital agency with a powerhouse team will proudly display their members for all to see somewhere on their website. What kinds of expertise and credentials do they have? Are they a well-rounded team with a diverse skill set?
Things to look for:
- SEO expertise
- Design
- Content strategy
- Social media strategy
- Branding
- Web development, etc.
Any details on how well they do each capability is a plus.
3. Tools and Expertise
The agency you choose should have the tools necessary to get the job done. Being able to use these tools effectively is also a must. What they use for project management, what they use to measure and track website performance, for email marketing, and for keeping track of current clients are all important factors. Sites like Google Analytics, Hubspot, Salesforce, Constant Contact, Mailchimp, and Moz to name a few.
4. Applicable Experience
Most agencies have a portfolio on their website to display their latest and past projects. This is where you can get an idea of whether or not their style is what you’re looking for. Check their tone and messaging.
Have they worked with clients like yourself or in a similar industry?
Do they speak your language?
5. Culture
This aspect of finding the right agency is a lot less tangible than the rest, but just as important. More than likely, the agency you and your team partner with will be around for a while, so it’s vital that their culture vibes with yours. Odds are if they enjoy working together and they enjoy their work, you can expect that their work will be a reflection of that.
6. A Good Rep
If you can read real reviews about the agencies you are looking into, you can get a better idea of what their clients say about them, not just their personal opinion of themselves. This will give you a close look at their customer service, their retention efforts, how they do business in general, and more. Going back to having a long-term relationship with an agency, you’ll want to go in with as much trust as possible before spending any money and signing any contracts.
Do your homework.
In closing, choosing the right agency is key to solving your digital woes and getting what you need. All agencies you come across will claim that they are the men for the job, which is why these tips will hopefully help you make sure all boxes are checked with the agency you choose.