Struggling with the Competition? Use These 3 Marketing Tips for Manufacturers

Those entering the B2B marketing field are often somewhat surprised at the competition that goes on within this field. This style of marketing is always done in the background, behind the scenes where everyday consumers don’t see it. If you’re new to the B2B marketing field, you might also be surprised at how different this style of marketing is from B2C. 

 

‘Targeting the right decision-makers at the right time is a complex task that B2B marketing strategies need to address,” says an article from the digital marketing agency MARION. “Fortunately for you, there are ways to target a highly qualified audience with very granular messaging [with] digital marketing for manufacturing companies.” 

 

The article continues to address some of the top ways that manufacturing companies can tap into digital marketing to spread awareness of their brands and gain greater leads. Let’s take it one step further and look at some strategies that can help you stay competitive in this complex landscape. 

 

  1. Humanize the Brand 

Companies that make products to sell to other companies are infamously impersonal. They often stick to total professionalism and don’t try to take on a unique brand. Other than building relationships between salesmen and clients, there’s little human interaction involved. 

 

Set yourself apart from the thousands of businesses in your industry that haven’t done this yet. As an example, you could try a digital campaign that introduces key players in the company. Videos, articles, and other highlights can be shared to social media or mailed to companies to show the real people behind the operation. 

 

  1. Build a Better Website 

Here’s another place where B2B businesses are missing the mark. All too often, the website is lackluster, difficult to navigate, and simply boring. You can create strong connections and impress your target clientele significantly with the right website design

 

There are several things you can do to jazz up your website including improving your CTA’s, creating functional lead forms, and showing high-quality images of your operations and plants. You should also focus on developing a modern design that includes contrasting colors, bold imagery, and other elements that can really engage and captivate your audience. 

 

Also, don’t let the industry jargon make your site boring. It’s true that your clients will understand what you’re saying and may find it interesting, but using colloquial language, anecdotes, and catchy phrases where appropriate can draw more interest. 

 

  1. Be a Thought Leader 

You’ve read articles in your industry and thought: “These people know what they’re talking about!” Why can’t you be the person who knows it all? You’re an expert in your field, and you can make giant waves in your industry simply by publishing content using your expertise. 

 

Try to cover the basics in your publications while taking a unique spin on a trending topic. This will capture more attention, show clients that you’re very knowledgeable, and make your content more marketable.