Video Marketing Statistics: Where is the Video Content Headed in 2020?

There's no doubt about it: video is an integral part of marketing strategy, and it's only going to become more and more essential each year.


Today, almost every marketing is already well aware of the power associated with video content. They've noticed that internet users getting more and more attached to videos each day– and using it as a marketing tool is an excellent way to accomplish many essential affairs in their business.


As a savvy marketer, you sure you don't want to miss the opportunities. Now that the market is flooded with videos, how does your video have a chance of standing out?


These essential video marketing statistics for 2020 help launch your next video campaign ahead of the competition in this incredibly tight market.


Video Marketing in 2020: Welcome to the Fiercer Competition

In 2020, the video marketing landscape will be a lot noisier than ever. With almost a million video content uploaded online every second, it comes as no surprise that the internet becomes a chockablock place with videos.


The staggering numbers in the video marketing statistics over the last few years clearly show that video trends are not going away anytime soon, and it presents an enormous opportunity.


You know the drill: the more opportunities, the fiercer the competition out there. 


More than 81% of businesses have now jumped into video marketing and claim to be satisfied with their ROI.


The 2020's video marketing competition is all about utilizing the latest video trends and putting them into action to hook customers' attention and make them stick around.


In this case, social media can be your go-to platform to observe and learn what types of videos your target audience is looking for.

Social Videos Will Dominate 2020 and Beyond

There's been an explosion of growth in video content rather than image over the past few years. Here are some impressive numbers in the latest statistics that point it out:


  • 1.5 billion YouTube active users watch a billion hours of videos every day.
  • Facebook daily users consume an average of 800 billion video content daily.
  • More than 800 million Instagram daily users watch online videos regularly.
  • At least 82% of Twitter daily users watch video content regularly.
  • Video marketing campaigns in LinkedIn reach up to 82% view rates.
  • Snapchat active users watch more than 10 billion videos daily.


As you can see, social media play an ever-increasing role in online video usage and consumption. That is why online video consumption through mobile devices increases by a whopping 100% every year.


Now, you might be wondering, what makes social media "home" for videos?


The best thing about posting your video on social media is that it becomes incredibly shareable, so you can seamlessly boost your brand online visibility that can lead to increased sales.


According to the statistics, about 92% of mobile users share videos with others.


Hence, more than 93% of businesses gain new customers as a result of posting a video on social media.


With the massive opportunity that social media offers for your video campaign, you sure you don't want to leave the money on the table.


Final Thoughts

The video marketing landscape is only getting more crowded and louder. Now, your laborious task is to pinpoint the trends that potentially last long selectively. As such, you don't need to jump into a video trend just because it's popular and get hyped for.


Social media can be the best place to learn and keep up with the latest video trends. With billions of its active users, posting videos on social media will give you more insights on what type of video your customers like best.


In the infographic below, we've gathered some essential statistics along with the video trends lists that will gain popularity in 2020:


Video Marketing Statistics that’s Going to Rock 2020 [INFOGRAPHIC]
Courtesy of: Breadnbeyond