They say the first few years when you start your business is the most difficult. Not only do you have to make sure that you can provide quality products and have a ready supply, but you also have to make sure that you get as much traffic as possible.
That way, your business remains afloat and profitable enough to last you a long time.
Even if you’ve had your business for a while, you still need to invest in your marketing and advertising so that you maintain and increase the attention in your business.
With that said, there are several investments you can make to be able to create a solid promotional campaign for your business. One of these marketing investments is online marketing tools
These tools will help increase online traffic to your website or online store. Hence, it is advisable that you take advantage of various online marketing tools.
There are several types of online marketing tools that you need for certain avenues such as email, social media, and your website. Here are seven worth noting that you should consider investing in to promote your business successfully:
Although social media is certainly a force to be reckoned with and is a sign of the growth of the Internet over the years, it doesn’t mean that other forms of communication have become null and void.
In particular, we are talking about the usefulness of email as a way to promote your business to people.
A lot of novices don’t even think about email when talking about a marketing tool, but plenty of veteran marketers can’t deny the usefulness of email marketing.
Much like social media, email is actually a great way to communicate with your previous and existing customers. You can inform them of any new products and give exclusive sales and discounts to your email list subscribers.
It can be a lot more intimate and in-depth if you communicate with your target audience through their email. Thus, you should invest in email marketing tools that will make this entire email marketing process can be easier for you. One such email marketing tool is Mailchimp.
1. Mailchimp
Mailchimp is one of the top email marketing tools that a lot of people use in their day-to-day business operations. But despite Mailchimp’s popularity, they are actually made for small businesses as well.
In fact, Mailchimp has a free plan for businesses that have less than 2,000 subscribers in their email list. They also provide a free plan for businesses that don’t send more than 12,000 emails per month.
Thus, you might not even have to pay anything at all if you use Mailchimp for your business needs.
Social Media
Social media is such a powerful tool that helps you build awareness about your brand and drive traffic to your website.
Therefore, if you really want to connect with your audience, you have to find where they are online and then reach them through various social networks. Luckily, there are social media marketing agencies ? such as adzooma ? that you can tap for help.
If your marketing or advertising plan doesn’t include social media marketing, then you’ll be missing out on a lot of opportunities.
The only issue is that there are so many social media accounts that it’s hard to find the time to manage all of them. Luckily, there are different marketing tools available online that will work best for your business’s promotion.
1. Tailwind
Instagram and Pinterest are just some of the most popular social media platforms available online.
With a certain marketing tool, you will have easier time scheduling posts on both of these social media platforms so that you can execute your content calendar with ease. This is where Tailwind can help.
The great thing about this social media tool, aside from being able to schedule your IG and Pinterest posts, is that it comes with analytics. That way, you know whether your posts are engaging the target audience that you wanted and whether it works for you.
It’s quite easy to use and intuitive so you won’t have problems working with Tailwind.
2. Buffer
Something similar to Tailwind is Buffer.
This tool can also help schedule your posts on social media. Aside from that, it’s also a social media management tool that any marketer can use to track social media analytics and engagement.
If you’re new with social media marketing, you might want to give Buffer a spin.
3. HootSuite
Another popular social media management application is HootSuite. It’s a comprehensive app that offers a lot of useful resources on how you can improve your social media marketing skills.
And much like Buffer, it allows you to manage almost all of your social media channels in one place, as well as check your engagement and analytics.
Thus, this tool is also handy if you want to improve the customer experience of your social media followers.
4. Twitter
An underrated social media platform for marketing is Twitter.
Although there is an iconic character-limit to Twitter, there’s enough of it to be able to communicate with your followers.
For any announcements and customer service, Twitter is a great platform for that.
Website and Marketing Analysis
It’s important that you find workable data and feedback on your website to know how well you’re doing, as well as which aspects of your online marketing strategy, need improvement.
For that, you will need a website and marketing analysis tools.
There are plenty of these in the market but some of the most popular ones are Google Analytics and Sprout Social.
1. Google Analytics
Google Analytics is great because it’s actually free and can be a solid part of your online marketing toolset that is convenient and powerful too.
All you need to do is add the Analytics code to your website so that Google Analytics can track the actions people make on your site. That way, you can have an insight into which parts of your website is helping you achieve your business goals.
2. Sprout Social
Another analytics tool that you should use is Sprout Social.
This helps you analyze information from all of your business’s social media. Although it’s not free, it’s features and usefulness are worthwhile investments for your business’s growth.
Online marketing tools are plenty and it can be hard to choose one. Hopefully, this article has enlightened you on some of the major online marketing tools out there that can help your business no matter its size. Good luck!