How Video Content Improves Customer Engagement

Why Video Is an Important Part of Marketing

It does not matter who you ask nowadays, videos are a must have for any marketing campaign. Your ecommerce website simply must have video content if you are going to make the sales that you want. eCommerce video marketing is something that is growing year on year and is showing no sign of slowing down.

In fact, around 92% of marketers state that video is an important part of their strategy. This is up from 78% just 5 years ago and appears to be still growing. In fact, 99% of those that currently do use video state that they will continue to do so with 95% saying that they will either increase their spending on video or maintain it at their current level.

Videos are used for many different reasons. They can be used to build general brand awareness and trust as well as to reach out to find new customers. They can be embedded on your pages through your ecommerce website designer or they can be posted and shared throughout social media.

So why are so many using video on their ecommerce store? At the end of the day whether you use video or not will come down to one simple factor. Will it make you any money? If your video ads do not turn into more sales for your business, then they are not providing you what you need. With so many making more and more use of video it is clear that the ROI from using them is worth it.

88% of those using video marketing feel that they are getting a good return on their investment. They are generating more than they are spending on their videos. In fact, spending on online videos is expected to top $61 billion in the next year, up from $45 billion in 2019.

Not only do consumers like videos, so does Google. Google looks to see how visitors interact with your website. So if visitors are spending longer on your site looking at videos then you can be sure that they are going to rank you higher than sites with no videos. In fact, statistics show that you have more than 50 times more chance of showing in first place in searches if you have videos on your website.

How Video Content Improves Customer Engagement

Your eCommerce website development cost is not going to be greatly affected if you want to ensure that you have the ability to embed videos into your pages. Offering your visitors videos to watch is a must, just as it is a must to share videos on social media to help drive visitors to your site. Video is today the most effective way of making sales and building brand awareness.

85% of all internet users will watch videos on their various devices. Not only that, 54% actually want to see more videos from the brands that they are interested in.

The amount of video that we watch today is astounding. Many people are glued to their devices watching videos and swiping through social media for the majority of their non-working time. Depending on where you go to for your data, people spend from around an hour to 100 minutes of their time watching videos each day. 66% of teens will watch videos each and every day. In fact, no matter how you look at it, people would prefer to watch a video than to read anything.

People are watching more and more video rather than reading, in fact it is estimated that 82% of all internet traffic will be from videos by 2022, up from 72% in 2017. This means that if you are not using video there are simply many people out there that will not be looking at what you have to offer them. When it comes to advertising many people are simply becoming blinded to banner ads and other methods. Videos are the one way to truly get and keep their attention.

Visitors spend 88% more time on any site that uses video. This is going to have a huge impact on your rankings as well as how engaged those visitors are. The simple fact is that most people will retain more information from what they see on a video than from reading the information on your page.

Videos also build more trust than just words alone. Explainer videos and demonstrations of products and services offer far more information to the watchers that they can gather from other media on the site. They also have a greater influence on the viewers. 73% of consumers will agree that they have been influenced to purchase through a brands internet videos.

Video also drives more qualified leads. The videos that are shared allow consumers to educate themselves far better about the products and services that a company has to offer. Not only is this helping to grow brand awareness it is also providing these companies with 66% more qualified leads.

Video is also far more likely to be shared, viewers that think your video is of interest are more likely to share it within their own networks than with any other media. They are also more likely to open a video and watch it if it has been shared with them. Video provides you with a whole team of willing marketing apprentices that will be working on your behalf.

They are also simply more likely to buy something after they have watched videos about it. An amazing 80% of people will buy a piece of software or an app after watching videos.


Are You Using Video Content?

Getting the best from your ecommerce website cost is important if you want to build your business and make a profit. One of the easiest ways to do this is through the use of video content within your site and also on social media.

No matter how big or small your budget you can make a difference. One of the surprising things about video is that the quality of the video has little effect on its success. You do not need to invest in top of the range camera technology and employ a huge cast and crew. Often a simple video taken on a cell phone can be effective as long as it covers what the viewer wants to know. So what is stopping you from getting into video marketing today?