Top 4 Technologies Usable In Digital Marketing

The evolution of digital marketing in the past couple of years has been extremely tangible. With more and more updates to strategies like SEO and PPC, technology has become a tangible part of digital marketing on top of the entire digital sector. The evolution of digital marketing is indeed technologically driven, as of today. Let's dissect the top 4 technologies which are being used today.

 

Data: Acquisition And Processing

Data has recently become the most valuable asset on the planet, surpassing oil and gold by a lot. Data is currently used for digital marketing in regards to audiences targeting and more features like web personalization. Data targeting has become the single most important strategy for paid social ads when technology is set into place.

 

Mobile Responsiveness

If you work in SEO, you definitely know that having a mobile responsive site is mandatory not only for UX reasons but mostly because of the fact that Google firstly indexes content on mobile. With this in mind, a number of app developers have started working together with digital marketing teams to ensure that their apps, architectures and websites eventually are "digital marketing-ready". It's no secret that mobile has become the single most important source of traffic in the whole world and this will definitely grow even more in the next future.

 

Machine Learning

Yes, you've read that right. Machine learning can be used in a number of situations within the digital marketing sphere: for example, if you work with databases and datasets, chances that you will be required to go on a specific row to analyse (i.e.) an audience's behaviour are pretty high. With Jupyter Python, you can easily do this, as the machine will automatically process the info in that very row without unnecessary spreadsheets. Machine learning for digital marketing has been the single most impactful thing in the world of digital in 2019 and it's still very likely to grow in 2020.

 

Server Rendering

Again, an SEO topic. Speed has been pointed out multiple times as one of the main ranking factors for Google. Server side rendering is a process which renders all the dynamic resources of a website (Javascript mainly) in the server, instead than within the browser. This gives sites an insane boost, since effectively the browser is only required to open HTML and CSS files which, being static, are loaded almost instantly. On top of this, it saves in computing resources, making pages very light to load even in old devices.