Amazing SaaS Startup Growth Strategies You Shouldn't Miss

Startups in 'Software as a Service,' or SaaS for short, use software to provide its customers with services. The business model offers or hosts a product supply from a central online hub, and it's often accessible globally, across several devices.


According to data gathered from top global SaaS companies, the three critical phases to building a startup of this nature is the set-up, growth, and stabilizing periods.


This article delves into some of the best growth strategies to apply for these online services.

Understanding the Growth Phase

When your SaaS startup is set-up, and once you've entered the market, the growth phase kicks in. New customers start using your product, and the demand for the service will be on the up.


Building and maintaining a loyal customer base is vital to the growth stage. Your marketing, communications, and customer service strategies must be in place. It's where your customer relations and service experience journey starts.


It's also sensible to put the profits you make in this stage back into the business. This helps to establish and maintain resources that meet the demands as more users adopt the service.


Know upfront that you'll be growing in phases too and that it may be challenging to sustain growth in the long run. The first growth stage is usually a once-off test offer for specific users, a hook to get them interested.


This is followed by an expansion on the offer that’ll have a broader appeal, to get more people's attention to take action. After that, the proposal and services are usually scaled for profitability and sustainability.


Startups that get to this point often reach their peak and want to sell or attract new partnerships. In this instance, you should consult a business broker or a company selling specialist that’s both versatile and experienced to facilitate the transaction.

SaaS Strategies for Success

The following strategies should be incorporated to pave the way to success. It's best practice to use a combination of these plans, and you should test, review, and adjust them as your startup grows.

Invest in SEO

Search Engine Optimization is the first step to take to increase your digital footprint. It helps your ranking in online searches and increases visibility to potential customers.


Higher SEO rankings will result in more traffic to your site, the digital equivalent of feet through your door. It's not a one-off implementation and something that you should continuously review and adapt to get the best results.

Content Remains King

Content forms the essence of what you're offering, and without content, there's nothing to say or share. Content marketing is a more cost-effective form of promoting your services and telling your unique business story than traditional marketing.


A top tip is to keep it authentic with consistent messaging. Add various formats with a good mixture of cornerstone content pieces on your website or blog, supported by shorter curated pieces on other platforms.  


Bring in audiovisual snippets too with video clips or podcasts. This works particularly well on social media when you can use Facebook ‘live’ or Instagram’s IGTV  for ad hoc real-time content. You're even able to repurpose user-generated content to bring in the consumer's voice.

Solid Customer Service

Nothing beats an amazing customer service experience. When you offer reliable support to your users, they’re bound to be loyal and share their positive experiences. 


The same goes for poor service, and unhappy clients can damage your business reputation. Because SaaS provides online solutions and is usually accessible 24/7, your resources to support and assist should match.


Satisfied customers and reliable tools to support them are often what sets you apart from similar services. You're ultimately competing for the same slice of their wallets as your peers.

Final Thoughts

SaaS startups are on the rise, and it's only going to grow as technology and digital assets continue to enhance our daily operations.


Understand where you're at in your business journey and pay careful attention to the growth phase. Apply smart strategies by being searchable, promoting valuable content, and back it up with dependable customer care. Exceptional levels of growth are bound to follow suit.