Top 10 Search engine optimization strategy

Do you ever wonder why you are not getting traffic even after sharing high-quality content?

People usually start blogging as a hobby and hence don’t invest their time in it.

This is okay if you only doing it for your hobby and don’t plan to monetize your blogs.

But if you want to monetize your blogs or website, then you need to give it time, make it your full-time job.

And when it comes to monetizing a blog or a website, search engine ranking is a must. And SEO (Search Engine Optimization) is the method to follow.

But SEO is a very wide term, you need to create a strategy for it.

So, we are here to help you out with that.

Table of content:

1. Make your website secured.
2. Give your audience a good user experience.
3. Make your website mobile-friendly.
4. Focus on long-format content.
5. Optimize your images.
6. Write a well-structured blog.
7. Never overlook the power of keywords.
8. Use backlinks, it provides credibility.
9. Stuff keywords in your meta description, title tag, and in your URL.
10. A complete SEO check by SEO tools.

Make your website secured

By making your website secure you invite google crawlers to your website to do their audit by filling an indexing form.

Now, this is the first thing you need to start with:

• Purchase good hosting. Good hosting is the base of everything, literally. Don’t compromise on the quality of hosting just to save a few bucks. Some of the good hostings are Bluehost, hosting, HostGator, Siteground, etc.

If your website is just for blogging purposes, a basic hosting package would be good for you. But if you are planning to create an e-commerce store or a photography website you need to pick the best hosting.

• Install SSL certificate. An SSL (Secure Socket Layer) Certificate prevents a user’s information, that he provides when he visits your website, like name, e-mail, bank details if he shopped from you, etc. You can get an SSL certificate for free, and it is not at all technical, it can be installed by anyone who has a basic knowledge of computers.
• Always back up your files. Backing up your files and everything daily can be very hectic, but it is necessary. But if you think can not do it every day, do it at least once a week or twice a month. Now there are some automated ways also for backing up your files and everything.

Give your audience a good user experience

A good user experience is what makes a reader stay on your website and that results in good engagement.

So here are the things that you can do to provide your audience a good experience:

• Optimize your page loading time. The ideal time is 2-5 seconds. If a page takes longer than that, the user just might skip from your page and that will result in a higher bounce rate.
• Visuals and graphics. Make your website attractive visually by using graphics and images. Make sure to optimize your image and graphics with the right alt texts and keywords.
• Voice search. You need to keep up with the competition and provide all kinds of new facilities to the user. Yes, it totally depends on the size of your website and how many pages it has.
• Work on your CTA’s. A good CTA (Call-to-Action) is a must. A user won’t just spill his details, you need to ask him to do it smartly.

Make your website mobile-friendly

As we know, the majority of people use the internet through their mobile-only. That’s why your website or blog must be optimized for mobile users.

Following are some points that you can consider while making a website so that it can be mobile-friendly too:

• Keep a simple but elegant design.
• Don’t use smaller fonts.
• Use a big button.
• Avoid adding pop-ups to your website.

Focus on longer format content

A long format content is a 1000+ words article.

But why it is good to write a long-form article or blog?

Because it holds the value. By writing long blogs, you are giving away a lot of information all relevant and around the same topic. Just don’t compromise on the quality of the content.

Optimize your images

I have mentioned this in one of the above points. But optimizing is not all about editing alt text and adding a keyword to it.

It also includes compressing the image without sacrificing its quality.

A large size image will take a lot of space and that will make your website slow. There are plugins that can compress the images and won’t do any harm to the image’s quality.

Write a well-structured blog

Google crawlers don’t understand any language other than the Html codes. But that’s too technical for most of us.

What we can do is make our website and blog well-structured is:

• Follow the structure to write your blog by giving it proper headings and subheadings with H1, H2, H3.
• Use high-quality images and don’t forget to edit its alt text.
• Stick to 2-3 font designs only.
• Make sure the alignment of the blog and the text size is perfect.

Focus on longer format content

A long format content is a 1000+ words article.

But why it is good to write a long-form article or blog?

Because it holds the value. By writing long blogs, you are giving away a lot of information all relevant and around the same topic. Just don’t compromise on the quality of the content.

Optimize your images

I have mentioned this in one of the above points. But optimizing is not all about editing alt text and adding a keyword to it.

It also includes compressing the image without sacrificing its quality.

A large size image will take a lot of space and that will make your website slow. There are plugins that can compress the images and won’t do any harm to the image’s quality.

Never overlook the power of keywords

Keywords are the prime factor of getting an organic search, you can’t afford to miss out on that.

But with so much competition going within the same niches, how to pick the right keywords that will rank?

Here’s how:

• Go to google trends.
• Search for your keywords.
• It will give you tons of options according to the location, and other demographics, start picking your keywords wisely keeping your audience in mind.
• Go for medium competition keywords, they are more likely to get ranked.
• Go with long-tail keywords. They are more than 3-7 words and easily rankable. Example: what are the top search engine optimization strategies.
• Don’t overdo the stuffing of keywords. Keep the density of keywords 2-3% only.

Use backlinks, it brings credibility to the website

For those who are not aware of the term ‘backlinks’, it is a link of a page shared by a website for another website.

The best ways to build backlinks are:

• Testimonials.
• Ask your friends.
• Guest posting or an interview.
• Quora is the best source of information these days, use it.
• Ask influencers.
• Leave valuable comments on other platforms.
• Use your social media platforms.

Stuff keywords in your meta description, title tag, and in your URL

Once you are done with writing and optimizing your blog, pick the most searchable keyword of your blog and put it in the title tag, meta description, and even in the URL.

People don’t even consider optimizing their URL, and it doesn’t look professional.

Make your URLs short and simple.

A complete check by SEO tools

You can’t do SEO without having an SEO tool plugin.

These tools highlight the errors and suggest you the keywords and other things.                   

SEMrush & Rankmath are two tools for SEO for beginners who don’t want to invest in in the initial stage.

Conclusion: SEO is a very long process and includes several technical and non-technical practices. One can not do it all alone without having any expertise in it.

Our team has the best SEO experts that successfully ranked many blogs and websites.