The dynamic world of marketing is evolving rapidly – And 2021 is all about digital marketing for reaching out to and managing the clients effectively. If any business needs to boost its growth, it must invest in modern-day digital marketing strategies. Being stagnant with the same strategy may harm the company instead of making it grow. Thus, it is critical to discover the best profitable strategies, trends, and technologies and start working to push the business.
However, one of the essential things you can do is keeping up with the statistics and monitoring what works for your competitors. Here are a few trends that have proven to work for many businesses ad might work for your business too! Read through to know more.
Benefits Of Digital Marketing For A Business
To get started, let's go over some of the fantastic benefits of digital marketing in 2021:
- The most cost-effective way of marketing.
- Allows you to reach the specific targeted audience.
- Provides highly scalable results.
- Provides a multi-channel approach.
- Makes your business available everywhere and for all.
- Provides more qualified leads.
- Increases sales and revenue.
- Increases conversions.
- Provides instant results.
Best digital marketing strategies To Implement in 2021
The benefits mentioned above clearly tell us why a business needs to invest in digital marketing strategies. If you have not started yet, it is time to invest in the most trending strategies of this day and age.
Include AI-Artificial Intelligence In Your Marketing
One of the biggest reasons for digital marketing success is the infusion of AI with digital marketing. More than half of the world has been buzzing about the power of AI already. Given that you might have also encountered a chatbot, AI has taken over the world already.
To your surprise, more than 37% of the consumers use a CSR-chat bot to get instant assistance for their problems, especially in case of emergencies. So even though customers love the 24/7 availability of brands even through chatbots, it benefits the business. The reason behind that is that chatbots can cut down 30% of the operational costs.
AI can provide you with numerous services and extensions without costing you much. Additionally, it's incredibly efficient in terms of performance. Isn't that amazing?
Shoppable Content Marketing
Among the most popular digital marketing strategies, shoppable content is considered on top. But, as time goes by, people are growing fonder of convenience and one-tap shopping experiences.
According to a report, interactive or shoppable content can convert 2x better than conventional or static content.
Since the concept is new to the market, many businesses are still unfamiliar with it. In contrast, the big companies in the industry have already stepped onto the bandwagon for good. However, for new companies still striving to get the best, here is what it means.
Shoppable content marketing involves videos, images, articles, and links that direct the prospects to the shopping or buyout portal. This is like bringing your customers one step closer to close the deal before they change their minds.
Most ecommerce stores are embracing this new trend without second thoughts. On the other hand, many businesses were also considering it a great option due to increased conversion and boosted sales. However, the strategy uses a personalized approach in most cases. This is when AI is used to target customers with Shoppable content based on their preferences to make their buying experience personalized, concise, and convenient.
Given that the number of Instagram users is increasing significantly, it is one of the most used platforms, where you can find numerous brands and businesses using shoppable content. In addition, the ads and content you see on an Instagram post are mostly shoppable. So, the next time you come across an advertised Instagram post from a business, don't forget to check how the shoppable content works and how it can transform your shopping experience with any given brand.
Personalized Approach For Outreach And Response
If you want to maintain an edge in the market, you need to keep up with customers' expectations and value them in every aspect. Here personalization helps you by allowing you to target people according to their preferences and their buying behaviors. Also, when you reach out to your customers or reach out to you, you can personalize your messages with their names and according to their queries to offer more value and respect.
Do you know?
- "71% of consumersfeel frustrated when a brand doesn't offer them a personalized shopping experience."
- "91% of consumers are more likely to purchase from brands that offer relevant content only through when marketing."
- "72% of consumers only engage with personalized messages when brands approach them or vice versa."
Thus, whether it is email, chatbot, or direct one-on-one communication, calling out someone by their name and only targeting their needs can completely change the game for any business. Also, when curating campaigns, target people based on their preference, location, gender, age, buying behavior, and anything that makes it precisely personalized is the best-personalized marketing approach.
Wrapping Up
Gone are the days when customers came to businesses for their needs. In this day and age, customers want companies and brands to go to them. The dynamic technology brings continuous changes in the consumers' buying behavior, and the changes required businesses to adapt to the changed behavior.
Thus, Keeping up with digital marketing trends and new strategies is crucial for a business. It helps the company cater to its audiences in the best way possible. If you are a business owner or marketer wanting to boost sales, revenue, and conversions, it is high time for you to adapt to these changes and maintain an edge in the market.
If you are too consumed with your business and need assistance with your digital marketing strategies, it would be best to hire a content marketing specialist or a 360-degree digital marketing agency to manage your digital marketing skillfully and responsibly.