Whatever your unique reason why you have decided that now is the time to begin to expand your small business, be it out of necessity, to reduce the risks of losing clients or a desire to expand and sharpen your business management expertise, there is no better time to start than right here, right now.
Create and Use Sales Funnels
Essentially, a sales funnel is fabricated, yet highly researched and designed, creative process that a potential customer who is interested in the products or services your company supplies is ushered through to the ultimate end goal of making a new purchase. Sales funnels are designed to be a type of inverted pyramid, where the large pool of customers at the top of the funnel are pushed through the stages, ending on the bottom level where there are significantly fewer customers, but who are almost guaranteed to make a purchase.
Every business manager respects knows and understands the importance of expanding their customer base as in turn this directly leads to an increased cash flow and thus a greater level of profitability.
Hire A Marketing Specialist
There are a plethora of benefits to hiring a marketing specialist, and their professional experience and ‘on-the-job’ knowledge can seriously drive your business to expand and succeed.
Marketing specialists will use the very latest in computer and digital technology whilst simultaneously costing significantly less than employing an in-house marketing manager. Marketing techniques such as creating and improving your company website, blogging about the business on relevant sites, and taking control of all your social media platforms.
Social media platforms are an important tool in business expansion and it is crucial to consistently and as regularly as possible update your content across the various platforms.
Introduce A Customer Loyalty Scheme
When it comes to introducing a brand-new customer loyalty program into your small business model, the simpler the scheme, the more cost-effective and productive.
A rewards program that has been specifically designed with your target customer in mind will certainly encourage a customer to return and the personal touch that inevitably and wonderfully comes with dealing with smaller businesses.
Streamline Your Office Space
Naturally, there is a multitude of additional technologies, equipment, and filing space required for when a small business begins to grow and now is the perfect time to rent a 10x10 storage unit to safely and securely keep the entirety of your office and company inventory offsite.
If you are lucky enough to already have the financial backing within your business, it is more than likely that you will need to apply for small business funding from the state in order to expand. Small business loans are specially designed to aid expansion and growth and, should you be considering going down this avenue, ensure you do as much research both online and in-person to find the right small business loan for you and your company.