Google Analytics is an extremely powerful tool to improve your business. Once you set up google analytics on your website, you can find so many metrics that can use to monitor and improve the website. With these reports, You can better understand what strategies are working best for your business.
That’s why we put together 10 ways you can use analytics to improve your business, and make the most out of this free platform and attract new customers
1. Set goals for your business
Analytics can help to set clear and achievable goals for your business. Google analytics reports help to identify where you need to improve your marketing performance to reach your full potential. It shows which marketing campaign is performing well and which is not.
2. Bounce Rate
Bounce rate is defined as the percentage of visitors that leave your website without taking any action. Bounce rate is calculated when someone comes to your webpage and does nothing on your website.
In google analytics, you can see the bounce rate reports of your website. You can also analyze bounce rates for individual pages. The bounce rate for good websites should be low. A high bounce rate lets you know that your site has issues with content, user experience, page layout, or copywriting.
3. Track goals and conversions
Google Analytics allows you to track your goals and conversion level. You can track user interactions including form submissions and product purchases.
When a user performs specific action that you’ve informed as a goal, analytics track it as conversion.
4. Reduce cost and Increase Revenue
Analytics track the performance of your business. Understanding how well your business is performing will help to plan better. With data analytics reports marketers know the expenses of the business, and where to eliminate unfruitful costs. Also, real-time analytics reports help to understand which marketing strategies are performing best for your business.
5. Target new market
Google analytics determine the opportunity for targeting a new market. With analytics, you can know what is selling well, who are the customers, location, etc. This helps businesses to find new opportunities in the market, and expand the business.
6. Understand your audience
Google Analytics is the most important tool to understand the audience. It gives data of new users, users completed transactions, returning users, goal conversion, etc. Also, it provides pieces of information like demographics, interests, geographics, users flow, and behavior.
7. High Conversion pages
Google Analytics shows which pages are driving conversions and sales on your website. These pages are the final steps in the journey of user clicks on to product page or landing page that results in conversion.
8. Geo target your audience
Geo-targeting is the method of providing different content to users based on their geo-location. This includes country, state, city, IP address etc.
Analytics data help to geo-target your audience. Marketers can know which countries are interested in your brand and product. Knowing where is your target audience is an efficient way to do marketing and reduce costs.
9. Determine what to offer next
After analyzing all the information in google analytics, the business can introduce new products and services from the data gathered. This helps to satisfy customers with the right product or service.
10. Seo strategies
Google Analytics is an extremely useful tool when it comes to SEO. It shows where you rank in search engines and enables you to gain priceless insights into your target audience. Google analytics can change the way your website operates. And if your customer is happy with your website experience, they are more likely to make a purchase.