How To Increase Online Presence & Simultaneously Improve Employee Experience

The modern world of business is an ever-changing and multi-faceted one and you would simply have had to be living under the proverbial rock not to appreciate the incredibly powerful and all-encompassing influence that the internet has on businesses across the wide spectrum of industry.

With this in mind, continue reading to learn how to increase your company’s online presence and simultaneously improve the experience of your employees working within your business.


Promote Your Company’s Fundamental Message

Even if upon first thought you consider your specific business to simply produce a product or provide a service that is meeting the needs of the consumer and there is no philosophical backbone to support it, whether you are aware of it or not, there will be a reason, motivation and therefore a company ethos underpinning what you do.

Part of unpicking what your fundamental message of your business actually is to work out what distinguishes your business from other similar competitors and to gear your promotional activity and marketing strategies around this central message.


Offer & Promote Copious Employee Benefits

There is no chance of attracting talented and motivated new recruits to your business if you are not already offering impressive and copious benefits. This has become even more important for business owners and managers to focus upon after the worldwide coronavirus pandemic has encouraged people across the length and breadth of the country and beyond to strive for a better work-to-life balance.

There is a wide number of employee benefits that will ensure that your existing members of the workforce will be encouraged to be loyal and work hard to progress the success and expansion of the business as well as attract motivated and ambitious individuals to join the team.

Additionally, you should strive to promote this positive working environment as much as possible and in the right way, principally through your various social media platforms.

  • Emotional health and wellbeing workshops
  • Investing in quality and comprehensive employee benefits insurance for your business
  • Remote working opportunities
  • Flexible working opportunities
  • Investing in an employee development fund
  • Reduced working hours where feasibly possible
  • After-hours team bonding and social events


Social Media Management

One of the biggest areas of business, in terms of customer service and customer satisfaction levels as well as the increasing of a brand’s presence and influence within their specific industry, is how well and how effective their social media management is.

Social media management encompasses the analyzing and objective compartmentalization of social media users and audiences and then the subsequent development of a social media strategy that specifically targets and is tailored to them.

There is a wide plethora of proven to be beneficial ways of increasing the quality and therefore the effectiveness of your company’s management of your social media, which includes but is not limited to:

  • Identifying and focusing on the most pertinent social media platform for your company
  • Creating a cohesive and engaging story of your brand
  • Using eye-catching, engaging and social media friendly images and media
  • Always attaching numerous relevant links and hashtags to each and every post
  • Understanding the crucial element of timing when posting new content
  • Encouraging employees to advocate various social media marketing strategies
  • Using Instagram to post advertisements


Boost Your Company’s Website SEO

One of the most important tools which businesses use to improve the level and standard of their online presence is to engage in SEO.

SEO, which stands for Search Engine Optimization, is basically the investment of time, money, research, and resources into improving, as much as possible, the visibility of your website on the internet and through various search engines.

As the rise of the internet is now at a point where it is the most influential tool and space to promote businesses, regardless of size, scope or industry, SEO is an incredibly important element of both digital marketing, but also marketing as a whole.

Search Engine Optimization optimizes the user’s experience, targets the entirety of your specific company's marketing funnel, greatly enhances the specific business’s chance of PPC success, improves trust and credibility levels from customers, and is a fantastic way of reaching the entirety of your target audience.