Smart eBook Marketing – How to Sell Your eBook?

191 million eBooks were sold within the US alone during 2020, generating about $1.1 billion of revenue. These positive statistics can encourage many to write an eBook or have one written by an eBook service, to make a name for themselves or earn money (or even both).

But, this is only half the picture.

The other half is sadly quite discouraging.

Research tells that an average self-published eBook sells just about 250 copies – not in a year, in its lifetime. This can make many think twice before writing an eBook, while others may completely forgo the idea. But don’t let it be the reason for you not to write an eBook.

There is a way out of the problem like there always is. Keep reading and learn a few useful ways to better market your ebook and generate more sales.

4 Useful Tips to Sell More Copies of Your eBook

1. Use Crowdsourcing to Build Your Audience

Crowdsourcing is one of the most powerful but highly ignored digital marketing techniques. You can use it to build an interest in your product (which in this case is your eBook), find new customers, and generate more sales. Social media platforms are your best tool for crowdsourcing, and there are various ways to do it.

For example, you can ask people to help you name different characters, share cover ideas and ask them to vote, and/or conduct a poll for if they prefer single books or series. The main goal is to identify and engage with your audience and attempt to convert them into your potential buyers.

2. Use Multiple Platforms

Remember the adage that tells you not to put all your eggs in one basket? It applies here as well.

Whether marketing your eBook or selling it, don’t just rely on one platform. Use multiple channels to increase your reach and make your eBook more accessible.

3. Update Your Email Signature

Don’t listen to anyone who tells you email marketing is dead. Several other marketing channels may have emerged over the years, but it doesn’t make email marketing any less effective.

People are still sending and reading emails, and statistics from Statista show that the numbers are only increasing. There were about 269 billion emails sent and received per day worldwide in 2017, and this number is expected to grow to over 376 billion by 2025.

Not only is email marketing far from being dead, but it also remains one of the most cost-effective and efficient ways to reach out and connect with your audience. However, the key to your success lies in how well you use this tool.

While there are several ways you can use email to promote your eBook, one of the most subtle and simple ways is to update your email signature. Use it to let your email recipients know that you’re an author and have something that they may want to take a look at. Add a link to your eBook in the email signature to make it easier for them to check out your offer.

4. Have Your Book Available In Multiple Formats

Okay, we know we’re talking about selling more eBooks, and this suggestion isn’t exactly in line with that. But what’s your primary goal here? To generate more sales. Publishing your book in different formats helps you do just that.

Even though the popularity of eBooks has been increasing, several research studies and surveys show that printed books are still more popular than digital books. Moreover, audiobooks are also gaining rapid popularity for offering unmatched convenience and the joy of being told a story.

Having your book available in all these formats will help you both diversify and maximize your reach, which eventually culminates in more sales.

Make Your eBook Worth It.

Word of mouth marketing is more powerful than you may think. And its significance has only grown with the quick and efficient modern communication tools. No matter how amazing of an eBook marketing strategy you have, you won’t be able to make consistent sales if you don’t have a good book to offer.

Make your eBook worth buying. Ensure it’s well-written (you can hire an eBook service for it), reviewed and checked by the best eBook editor, and offers value to the reader.

Your marketing efforts may help you generate sales initially, but they can’t keep the sales going if your content isn’t up to the mark.

Image Credits

Photo by Karolina Grabowska: