The brands which are not available everywhere, like Amazon and Google, need brand awareness to gain new customers. If you are planning for brand awareness, digital marketing is a considerable part. One cannot deny the digital marketing brand awareness tactics.
You must be aware that seventy-seven percent of people have admitted that they use the internet every day, and twenty-five percent of people among them are constantly online. One can target them, but how? The answer to this question is digital marketing and branding techniques. The digital marketing field is enormous. There are many strategies/channels available. It is up to you which targeting option is best for achieving brand awareness; and how much priority you prefer to give them.
We are going to discuss brand awareness marketing strategies.
7 Marketing Strategies for Brand Awareness
Have you ever encountered top-of-of-the-funnel marketing? It is jargon used for marketing activities to get business products or services on customers' radars.
Video
You know YouTube is one of the most popular video-sharing platforms, it has more than 1.8 billion users worldwide. The number suggests how much users like watching and sharing videos. YouTube has a big user base. Similar to YouTube, there are multiple video-sharing platforms available. You can take advantage of them. The research said that thirty-three percent of the consumers like videos over brand content, and fifty-three percent of consumers said they get informed of the brand after watching the video.
Videos are similar to written content and can share fruitful information in question-answer format; one can promote videos through social media or advertisements.
Search Engine Optimisation (SEO)
Statistics show that Google performs over 3.5 billion searches per day. Everybody knows that doing online searches has become our priority. It is our go-to solution. When we encounter problems or questions, we search for them on the internet. What if your website provides a solution for someone’s queries? If it does, thousands of people will get to know about you.
SEO is all about your website content being recognizable in the search engine’s eye. Sometimes, it takes time to display results; but once your web pages appear on the first page of Google, it provides numerous visitors. That results in massive brand awareness. SEO is one of the best strategies to increase brand awareness.
Pay Per Click (PPC) Advertisement
Similar to SEO, PPC advertising is also functional for getting recognition in search engines' eyes. But, SEO primarily concentrates on organic results while PPC focuses on paid results. We can say that PPC advertising is the paid brother of SEO. You may have seen many times while searching results on Google, that two outcomes occur. You may have observed that the ad format is at the top of the page above organic results.
This ad-format result comes through PPC. PPC gives some distinctive features over SEO. Advertisements that have served on the websites are also a form of PPC. PPC advertising platform is among the most used platforms for digital marketing and branding.
Social Media Marketing (SMM)
Worldwide internet users at least have one social media account, and they visit it at least once a day. Social media is a giant platform to target users for brand awareness. The craziest thing is that most of the things you do are free. Some things you need to pay at labor cost. SMM is a self-promotional part of marketing used for relationship building. It is advisable to use social media platforms to share content from other sources related to your industry for relationship building. Use this tactic to start the conversation with the audience to accomplish your motto of brand awareness.
Social Media Advertising (SMA)
The only drawback of social media marketing is that it promotes your content to the people who already have followed your account. That is why it becomes a slow proposition regarding brand awareness through social media marketing. To target enormous users on social media, you can use social media advertising as an option.
This option (SMA) is the paid version of SMM, it is just like PPC to SEO. SMA includes several options to target users using their interests, age, and locality. People with a large fan following have achieved attention and trust in followers' minds. You can ask them to post about the brand to make their followers aware. Here is how brand awareness tactics work.
Content Marketing
It is the most crucial digital marketing strategy for a brand, it supports many other strategies which have been mentioned above. When you regularly create good content applicable to your audience, it assists to target many keywords by using SEO. Further, this process keeps the website fresh in Google's eye and makes your business website high in search engine ranking. Because of this, more people connect to you. An indirect strategy is helpful to boost brand awareness.
This marketing strategy gives you an option to reach prospective customers. You can make them aware of your products and services through content.
Public Relations (PRs)
It is one of the most powerful digital marketing brand awareness strategies. Good PR relations help you to feature in different publications and media. When the audience read about you, that mention made them aware of your brand. Contemporary PR strategies include guest posts (GPs) and leadership articles that apply to your brand. By utilizing high-profile publications, you can create your brand legitimacy, and build trust in people’s minds. Though the content does not directly relate to your business products or services.
It is all about brand awareness marketing tactics. Hire professionals like the US-based JanBask Digital Design Company that can assist you with the best digital marketing services for your website and make people aware of your brand. The company has designed several projects. They are working fine with notable customers and have created a robust client base.
FAQ
=> What does eMarketing strategy mean?
It is a strategy that refers to marketing utilizing internet resources.
=> Name 5 Ps of marketing?
The 5 Ps are People, Place, Promotion, Price, and Product.
=> Name 7 Cs of marketing?
The 7 Cs are Credibility, Creative Content, Consistency, Competition, Communication, Client, and Convenience.