10 Video Marketing Tips and Tricks for Small Businesses

In today's world, just having a video on your homepage is no longer enough. Video marketing is becoming the new black when it comes to appealing to customers because it's personal and grabs their attention. 

However, with this new medium comes many opportunities for business owners to mess it up. we want to share my best five tips and tricks for small businesses looking to make an impact with their videos.

Utilize these 10 Hacks of Video Marketing for Small Businesses:

Video marketing is one of the most effective ways to promote your brand and reach your audience. But not all videos are created equal.


In this article, we’ve outlined the top video marketing tips and tricks for small businesses. It can be used with all types of content marketing techniques.


1.    Use a call-to-action:

It is important that you give your audience a clear call-to-action (CTA) in the description section. We recommend that you include the CTA at the top of the description box, so it will be the first thing your audience sees. You may want to consider adding the CTA to the video itself as well, by including it in a popup or text overlay.


2.    Create high-converting landing pages:

Your landing page is an important part of your video marketing strategy because it is where users are sent after they watch your video. Your landing page should contain information and an offer relevant to your video content so that users will have additional opportunities to learn more about your business and potentially become leads.

3.    Always optimize for mobile users:

With the rise in popularity of smartphones and tablets, more and more people are watching videos on their mobile devices. This is particularly true when it comes to social media. YouTube reports that mobile video consumption grows 100% every year and Facebook users watch an average of 8 billion videos per day on mobile devices. In fact, Facebook just announced that they’re now prioritizing live video streamed from mobile devices over regular video content.


4.    Use captivating headlines on social media:

Video marketing is one of the most effective ways to capture your audience’s attention and drive engagement. According to HubSpot, 80% of marketers say video has increased dwell time on their website. Not all videos are going to be appropriate, especially if you are a B2B company with a serious product.


However, certain types of videos will be perfect for the platform and the audience. On Facebook and Twitter, people only have a few seconds to glance at what they are reading before they scroll on. With this in mind, make sure your videos have eye-catching titles that speak directly to your target audience.

5.    Personalize your video experiences:

Personalized video content can help increase engagement by as much as 800%. Using dynamic product insertion (DPI), you can customize product images or descriptions based on each user's preferences or previous interactions with your brand.

And if you're working with a limited budget, DPI will also allow you to create multiple versions of customized videos with the same footage, so that each one is relevant for a different audience segment.

6.    Include links in your video description:

When you’re posting a video on YouTube or Facebook, it’s important to include a link back to your site or products within the description box. You can also use this space to provide viewers with more information about your company and what makes you different from everyone else out there.

This is also a great place for keywords that will help people find your video through search engines like Google when they type in related terms.

7.    Be Aware of the 3 Second Rule:

YouTube says that viewers spend on average 2.7 minutes on a video, but you better grab their attention in the first 3 seconds or less or else they will move on to another one. Those first 3 seconds are critical so make sure to start your videos with a bang and get to the point immediately. Otherwise, the viewer will just click away and you’ll lose them for good.

8.    Keep it Short and Sweet:

According to Forrester Research, 1 minute of online video is worth 1.8 million words! Talk about an ROI! So don’t ramble and don’t get off-topic. Remember, keep it short and sweet!

9.    Use YouTube Annotations:

YouTube annotations are a great way to add interactive elements to your video such as text boxes, links, titles and other features that allow you to direct the viewer where you want them to go next or give more information about the video they’re watching.

10.  Always Consider Ranking Factors:

Google will rank your video in both its search engine and YouTube based on relevancy so make sure your tags, description, and title are relevant to what people are searching for or else no one will be able to search.


So, there you have it – 10 invaluable video marketing tips for small businesses. Like all new technologies, video marketing has many advantages, in addition to pitfalls. Be sure to carefully consider your approach before attempting a campaign and you're sure to see results from your efforts!