As indicated by HubSpot, companies with blogs are 13 times more likely to increase their return on investment. However, if no traffic is flowing to your blog posts, your blog can't be of any much significance to help you generate leads.
How search engines rank blogs is ever-evolving, and you need to update your strategies to continue ranking high. The following are six tested strategies to help you improve your blog's traffic flow.
1. Optimize your blog for search engines
If you're keen to increase your blog's visibility and traffic, start optimizing it for search engines. You'll have to research relevant keywords and integrate them into the content you generate to allow search engines to rank your blog better. If your team isn't knowledgeable about SEO strategies, consider engaging a reputable SEO service provider to help you.
Additionally, it's paramount for you to optimize your blog's structure and design to allow users to access it using any device. By enhancing your SEO strategy and properly structuring and designing your blog, you'll be on your way to attracting enough traffic.
2. Share your posts across the various social media platforms
The majority, if not all, of your blog visitors do use at least one social media platform. Therefore, it'll be beneficial to share your blog posts across all social media networks. A retweet or share on Twitter and Facebook can quickly attract visitors who perhaps wouldn't have come across your blog posts. Suppose some of your blog posts become viral on social media platforms; your blog can easily attract huge traffic.
3. Leverage relevant images and infographics
A relevant image or infographic can be an excellent addition to your blog content as it makes sharing on social media easier, fun, and convenient. Additionally, images can boost your SEO strategy, particularly if suitable "Alt-text" is utilized. However, ensure you use high-resolution images relevant to your blog post's topic.
Fortunately, finding suitable images and infographics for your blog post is easy nowadays. There are several tools, including Pixabay, Unsplash, and Pexels, where you can find free stock images for your blog. In addition, if you're good at photography and editing, you may opt to take scenery images that suit your blog posts yourself. In a nutshell, images and infographics can help your existing readers easily share your content, further attracting more traffic.
4. Engage other bloggers and marketers
Engaging others in the blogging community who are ready to share your blog content can be an excellent way to increase traffic to your blog. Likewise, you can help others by leaving comments and sharing blog posts developed by other bloggers in your niche. Over time, this will lead to a rise in the traffic that flows to your blog.
5. Come up with strong headlines for your posts
The significance and impact of creating appealing and memorable blog post headlines can't be overemphasized. According to marketing experts, the headline of a piece of information is as crucial as the content itself.
Often, visitors don't like clicking on posts that don't capture their interest. Therefore, your headlines must be striking, strong, and appealing to your target audience. To achieve this, you must first know what your audience is looking for and what interests them.
For instance, if your blog is about preparing different meals, your target audience would most likely be interested in strategies to cut kitchen costs. Also, creating blog posts explaining the different tools for making food can be of interest to them. A few tricks to make your blog post headlines catchy include:
- Using simple terms that readers understand with ease
- Including statistical data in your headlines
- Highlighting some value that relates to your audience's needs
- Personalize your blog post headline using the terms 'you,' 'your,' etc.
6. Create and publish high-quality and useful content
Today's online audience is ready to take their time to read through high-quality, useful, and engaging content, and the reverse is true. If visitors find quality content on your blog, they'll keep returning for more and recommend their friends, colleagues, and family to your blog.
Another crucial aspect you must ensure while creating content for your blog is relevance. In other words, ensure your content addresses your audience's needs. You can leverage keyword research to ascertain your target audience's interest for you to create relevant content.
Conclusion
Today, attracting more traffic to your blog and website is paramount for the success of any business. The higher the traffic you attract, the higher the chance to convert a good number of them into sales, leading to business growth.