How to Attract Clients on Freelance Websites?

Freelance websites such as Upwork, Freelancer, and Guru are invaluable resources for freelance professionals looking to find work. A lot of people especially since the pandemic have been using these sites to get started with freelancing. The problem? Finding the right clients and landing the job in the first place! These tricks of the trade can help you land more jobs from freelance websites so you can grow your business, income, and experience as quickly as possible.

Define a Clear Unique Value Proposition

Defining a clear value proposition is a way to be sure that you stand out from your competition. Since freelance websites are flooded with freelancers looking for work, potential clients need an easy way to identify and remember you. If your website or social media profiles don’t tell people why they should choose you over other candidates, they probably won’t. This means developing a concise and memorable description of what makes you different (and better) than other freelancers in your field.

Build and Optimize Your Website

Your website is your online business card. It’s where clients go when they want more information about your brand, or if they want to hire you for a project. If you don’t have one, create one. Even if it’s a simple personal site with information about who you are and what services you offer, getting your website up and running is important for freelance business owners—especially in today’s digital world. Don’t forget to use SEO so that you can rank higher on search engines.


Tap Into Your Network

If you’re running a freelance business, finding clients can be very time-consuming and challenging, especially if you don’t have your name out there yet or you aren’t known in your local area. This is why improving your people and communication skills is crucial. Ask your friends and neighbors to use your services. Also, try to join networking events and exchange business cards at the event.

Attract Clients by Answering Questions on Quora

Quora is an online community where people with questions come together and get answers from experts in their fields. Using Quora as a job-search tool is valuable because it allows you to answer important questions about your industry and position yourself as a subject matter expert in your field. Each answer you give is like a resume for companies looking for candidates with your skills, which will make them more likely to follow up with you when opportunities arise.

Reach Out to Existing Clients for Referrals

Many freelancers build their business through referrals from clients who were satisfied with their work. So go back to your list of existing clients and see if any would be willing to make an introduction for you. One client may have a friend who could use your services, so let them know you’re looking for new opportunities. Even if they don’t have friends or contacts that fit, they might refer potential clients your way because they like working with you and want others to enjoy working with you as well.

Upsell to Current Clients

Reaching out to current clients is one of your best weapons for growing and finding new clients. Be sure to always ask them if they know anyone else who could use your services. If you can upsell, do it! You might be surprised at how many referrals you get from an average client. Just make sure that whatever you’re offering is valuable enough that they won’t mind paying extra for it.

Ask Clients for Public Reviews and Testimonials

One way you can attract new clients is by asking your existing clients for public reviews and testimonials. For example, if a client came back to you for more work, ask them for a short testimonial about how well your company handled their project. Then ask them if they’d be willing to write it up in a few sentences and post it publicly on LinkedIn or Facebook.


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