Has your startup recently developed an app and want to market it?
This blog discusses three mobile marketing strategies like blog marketing through WooCommerce rich snippets to effectively market your startup.
Thousands of mobile apps are developed yearly, but only a few make the top 10 list in the app store. What sets these applications apart in today's increasingly competitive marketplace? Effective marketing strategies and strategies.
Why is App Marketing Important for Your Startup?
App Store Optimization (ASO) is directly related to mobile marketing while focusing on improving visibility and increasing conversions. Similarly, marketing strategy is about creating marketing campaigns that reach the right users at each stage of the sales process. In other words, application marketing aims to attract as many users as possible to an app or widget and generate revenue.
Consumers are motivated to shop through mobile apps with marketing apps that encourage mobile commerce. SMS clicks get more responses than emails; Daily marketing is essential for retailers and other business people.
If you look at everything about mobile marketing, you will realize that mobile marketing can help companies expose their brands to the vast number of mobile users worldwide, if right.
Did you know that over a million mobile apps are in the app stores? With so many mobile apps, app developers need a strong marketing strategy to ensure their app is successful and used by their customers. So, what can you do to promote your app and ensure that users find and use your unique app?
Top 3 Best Mobile App Marketing Strategies
After developing an app, users have a few questions, such as how to make my app mobile. What's the best strategy to market your app? And so on. Meanwhile, startups make avoidable marketing mistakes that cost a lot of time. We've put together some basic programmatic marketing practices to solve this problem to ensure your app doesn't get hacked.
#1. App's landing page and blog
A landing page is a mobile marketing strategy that allows users to learn more about your mobile and desktop web application. It is an affordable SEO (Search Engine Optimization) technique that can be used to attract new customers. When customizing your app's update page, it's essential to offer a preview of what users can expect when they install it.
Your landing page should link to your app on the App Store and Google Play Store with a clear call to action. Your online app will dictate other needs, such as game drives for mobile games. However, it is crucial to display user information and include screenshots of your app.
You can also update your blog on your website. This is another way to use SEO to find new people and reach your target audience. Your blog needs to be shared across social media channels using analytics to show what content is most effective in your overall strategy.
Make sure your customers understand the importance of the app they download. 77% of daily users leave within the first three days of installing an app, and 25% of established users never use it. To prevent this, send a welcome message to express their "love" and make an excellent first impression to keep them coming back.
#2. Focus on ASO
Like SEO, App Store Optimization (ASO) is vital for your app if you want your app to be at the top of app store search results.
Since search queries are the most common form of mobile search, your app must rank high in-store search results for its keywords. This can increase your chances of being famous as 40% of the users can be found in store searches.
This way, ASO is central to your brand's marketing efforts and helps it stand out from the crowd. While the ASO tools that can completely transform your application are extensive and easy to find, if you need help managing a specific part of the ASO journey, Apptamin's ASO resource list is an excellent collection of all the tools you need. Remember, the better your ASO rank, the more impressions you'll get.
#3. Social media marketing
As an app marketer, you cannot miss social media activity. In 2020, users spent an hour and 22 minutes on social media daily. It's wise to post regularly on social media and use it for more than just promoting your products. For example, social media is a great way to build a community and get feedback from users without the motivation to connect. Get yourself on an app or your website.
Content for your social networks may include blog posts, contests, discussion threads, and user-generated content. It depends on the online application - you can find out how to do it by doing market research - but the right ways can be significant for programs with social content, such as fitness and sports. You can also integrate social media into your app and allow users to easily share content from your app on their social media channels.
There are many ways that influencers can be used to help you achieve your marketing goals. You can give influencers "free" to share with their audience or pay for product placement. The benefit of paid advertising is that you have more control, and simply placing your products in front of the right marketer is a cost-effective way to reach the audience.
Conclusion
Developing a unique mobile application does not guarantee success - you still need to invest time and effort in promoting it. The good thing is that you don't have to break your marketing budget to do this.
Optimize your mobile app for app stores and share your experience on niche forums to get positive reviews. Finally, follow the tips mentioned above to develop a marketing plan to encourage users to download and use your app.