Over the past few years, it has become clear that Twitter is not just a platform to post your thoughts. Businesses are now coming forward and taking advantage of the platform remarkably. Many businesses have even started to embed Twitter feed on their website. This is because brands need compelling and witty content to attract customers to their business.
And what’s wittier than Twitter?
To be honest, businesses are now focusing on Twitter for marketing rather than other social media platform. Therefore, in this blog, we are going to discuss how you can too use Twitter for marketing your business. So hang tight and read this blog till the end.
What Do You Understand By Twitter Marketing?
Twitter marketing is a plan centered around creating and distributing content on Twitter. This has many benefits, such as helping you to drive traffic to your website, increasing the conversation rate of your business, creating brand awareness and social proof, etc.
How To Use Twitter For Marketing?
We understand that, as a business owner, it can be overwhelming to use such a huge platform as a marketing tool. This is why we have created this list for you. We have compiled the best tricks and tips that will spice up your Twitter Marketing Game.
1. Find Your Voice On Twitter
As a business owner, you must have your brand voice. It is one of the most important ways how brands attract an audience to them. As a brand, you can also hop on the ongoing trends. This reveals the fun side of your business and makes you more approachable to your target customers.
Your Twitter account doesn’t always have to be promotional. You can make it a bit fun-loving and casual. To make things simpler, here are some prompts you can use.
- Launch a fun challenge on Twitter.
- Post a puzzle related to your product and announce the winners every week.
- Bust some myths about your products in a fun way.
- Introduce your team on Twitter.
2. Find The Right Time To Tweet
Many marketing gurus will suggest you not follow a particular time for posting on Twitter.
However, timing matters and varies from platform to platform.
Looking at the data, we highly recommend you find the right time to post on Twitter. To get noticed by your followers and have a greater impact, you have to post tweets when most of your followers are active.
Hold on, let us make things simpler for you. The best time to post a tweet is between Monday to Friday from 8 AM to 11 AM.
3. Use Trending Hashtags
Hashtags are everywhere. When you are on social media, be sure to use hashtags. They are just another way to reach your target audience. According to Compare Camp, brands notice a 100% increase in engagement rate when using hashtags.
Here's a list of Dos and Don’ts you can keep in mind while using hashtags on Twitter.
- Make sure to choose the hashtags that are relevant to your content. In any other case, it will look misleading to your audience.
- Do not use more than two hashtags on the platform.
- We recommend launching your branded hashtags. This will help you aggregate user-generated content for your brand.
4. Embed Twitter Feed On Website
If you are a business owner, we assume you already have a website. We understand that adding content to your website is a mindful task. To make things easier, we recommend you embed a Twitter feed on the website. This will help you to engage your audience on the website for a longer time. You can also showcase some user-generated content on the website. It will also act as social proof for your business.
You can use any social media aggregator tool to embed the Twitter feed on the website. Fortunately, in the embedding process with these social media aggregator tools, you do not have to learn to code. You can manage this tool yourself without having to hire a developer. What we love most about these tools is that they help you to customize the Twitter feed as per your desire. You can adjust the height and width of your Twitter widget, and change the colors, fonts, and size.
5. Engage With Your Audience
Engaging with the audience is one of the most overlooked strategies when it comes to marketing.
When you engage with your existing and target audience on social media, it makes them feel valued. This helps you to have a two-way conversation with your target customers and make you more approachable to them. This further helps you develop a deep business relationship with your target customers.
Here are some tactics you can use to engage your target audience.
- Tell them a story.
- Don’t just reply, talk to them in the comments.
- Ask a question.
- Add a human touch to your posts.
Wrapping Up
No matter what business niche you work for, as a marketer, you must keep an eye on all the ongoing trends on Twitter. While it is a smart move to embed a Twitter feed on the website, it is also calculative to use trending hashtags on the platform.
We are at the end of this blog. And we hope that you will use the tactics mentioned above to establish an authoritative presence among your target customers.