It can sometimes be disheartening to put time, energy, and effort into writing blog posts for your website only for your posts to receive no engagement. While you might know that blog writing is beneficial for SEO purposes, you likely still want your customers to engage with anything you have to share.
Better engagement often comes down to promotion, and you generally need to do more than write and publish your blog posts on your website. If you’re chasing better customer interaction to benefit your online image and bottom line, you might like to do some of the following things.
Hire Experts for Help
As much as you’d like to keep your content writing and search optimization in-house, problems getting the engagement you desire can often make it worthwhile to hire the experts like CopyPress for help and advice. Not only can you receive assistance with writing engaging content, but you can also find out the best ways to enhance all blog posts for SEO and enjoy better overall engagement levels with anything you add to your website.
Experts can help you create exciting and helpful content and utilize on-page and off-page SEO techniques to help it appear in search engine results. This process often requires keyword research and internal and external linking to help it rank higher.
Use SEO Auditing and Monitoring Tools
It can sometimes be challenging to know how your blog posts are faring and why they might not be getting the engagement levels you were expecting. In that case, SEO tools for your website can often be worth exploring.
Such tools allow you to perform website performance analysis to ensure your site is optimized for people and search engines while simultaneously identifying potential areas for improvement. The more you know about your website’s health, the easier you might find it is to create standout content that engages your readers.
Utilize Guest Posting
Guest posting has long been an effective marketing technique that’s mutually beneficial for two websites. You create high-quality blog content and, instead of posting it on your own site, publish it on a similar site with a link back to yours.
There can be many benefits associated with guest posting, such as increasing traffic and reach, SEO benefits, building authority, and giving readers diversity in the content they read.
Share Your Blogs On Social Media
If you already have a strong social media presence, consider sharing your blog posts on your profiles to enjoy extra engagement. While it’s important to have a variety of different posts, sharing the occasional relevant article that links back to your website might have the desired effect.
With enough sharing, social media users might start visiting your blog without being prompted when they see how many practical blog posts you publish to help everyday readers.
Work With Influencers
Influencers are people with large online followings who can influence their followers to buy products or services by promoting them on their platforms. This form of marketing is growing in popularity by the day as more people gain significant followings in the online world on platforms like Facebook, Instagram, and TikTok.
Working with influencers can sometimes be an effective way to get your content and website in the public eye and build up your own following. Start building a relationship with influencers by linking to their work in your web content. Over time, and with enough conversations, you might feel confident to ask your preferred influencer to return the favor. Just be prepared to pay since this form of marketing is not always free or from the kindness of the influencer’s heart.
Try Heat Maps
It’s not always easy to know which parts of your website are seeing the most traffic and which parts are falling behind. It might seem impossible to find this information without actively asking your website users, but it’s easy to do with heat maps.
Heat maps on your website allow you to collect data insights to learn more about what your site users gravitate toward. These heat maps even rank features from hot to cold to show you what people are clicking on, where they’re exiting from your site, what content they’re looking at, and where they scroll. This information can be invaluable for making significant website changes to ensure your blog posts get the attention you believe they deserve.
You might assume that your blog content is exciting enough for people to visit your website in their droves, but that’s not always the case, and some promotion is required. By taking some of the actions above, you might attract a high-quality audience that sees value in your content and becomes a loyal customer and follower as a result.