7 Common Digital Marketing Problems and their Best Solutions

Compared to "conventional" media, digital marketing offers significantly reduced setup and ongoing expenses for reaching large audiences. Nevertheless, there are still many obstacles to overcome, and organizations frequently experience the same problems when boosting online engagement and conversions.


If your digital marketing isn't giving you the results you wanted, chances are you're falling victim to one of the following pitfalls—or a variety of others!


  • Putting too much stock in the brand name

You must dominate non-branded search phrases if you want to increase the number of fresh business inquiries. This is done so that people who aren't previously familiar with your brand may find you through relevant product and service-related searches or, higher up the sales funnel, through searches for problems.


Solution: Take time and Organize

Driving incremental non-branded traffic indicates that your website is reaching out to new audiences. Brand-related traffic is excellent and a testimonial to your reach and expertise in your field. However, this isn't always simple to do, especially if you're in a cutthroat industry. It requires concentration to produce the appropriate material for the appropriate keywords and organize this content in a pillar manner.


  • Short-Term Perspective

Building a digital brand requires time and effort. Many companies have wasted their potential to develop online relationships as a result of short-term (or even immediate-term) thinking. They disregard the value of establishing and maintaining their client connections because they are too busy focusing on becoming viral or generating big volumes of revenue.


Solution: Build Your Community!

Think about the long-term advantages of developing your online brand community to fix this. Don't only think of a campaign as "once and done," but rather take advantage of every chance to move your prospects and clients up the funnel.


This requires putting customer loyalty tactics into practice that focus on providing for your customers long after the transaction has been made—and most surely far before that as well.


  • Poor communication

It is astonishing how frequently a positioning statement on a home page focuses only on the company itself and fails to explicitly identify the issues that the company can address for its clientele.


The language is typically internalized and filled with jargon and terms that a prospect who is just starting their buying journey would not grasp.



Solution: Write relatable content.

The messaging must be relevant to your buyer profiles to increase engagement. Keep in mind that your clients were the main focus when you created your website. So speak to them in their language and concentrate on the problems you can solve for them.


  • Low Brand Affinity and Awareness

What is the drawback of digital marketing? Many con artists are drawn to it because of the low entrance requirements.


Consumers and business leaders will gravitate toward well-known brands in such a setting. Typically, they are larger businesses with a well-established web presence. A well-designed website, official social media profiles, and online video channels are frequently included.


Solution: Build trust and likeability in your brand

Building your internet brand requires careful consideration of the message you want to convey. Give prospects information they will find valuable.


Clearly describe how your product or service may address customers' problems. Tell them about your brand's history, its mission, and why it matters.


  • Unable to Monitor Return on Investment (ROI)

The difficulty in measuring the ROI of digital marketing is another frequently mentioned issue. When questioned about the income that their digital marketing activities generate, marketers are frequently stumped by their CFOs.


Several factors frequently cause this:


-Failure to lay out your digital marketing funnel, as well as a concentration on vanity metrics like views, likes, comments, and shares.

-Lack of a systematic procedure for budgeting and analyzing their digital marketing performance.

-Using ineffective tactics in digital marketing campaigns


Solution: Match Goals, KPIs, Channels, and Content Types!

Think about the objectives of your campaigns and how they may be monitored across the full funnel to better understand your digital marketing ROI (social or otherwise). Create your intermediate KPIs, such as the ones listed below:


- Awareness: Impressions, Reach, Views of Videos, CPM, CPR, etc.

- Factors to consider in the middle of the funnel include clicks, engagements, page views, cost per click, cost per lead, etc.

- Conversion (Bottom Of Funnel): Sales, Cost Per Sales, and Leads Generated


  • Inadequate marketing expenditure

Spending too little might potentially hamper your attempts in digital marketing. Organic traffic won't be sufficient as more businesses move their operations online. You'll need to augment it with native sponsored posts, LinkedIn advertising, Facebook ads, and Google ads.


Solution: Spend More!

One should consider allocating a portion of your sales to digital marketing activities like content production, landing page construction, and ad spending.


By shifting a portion of your marketing expenditure from non-digital to digital platforms, you may reduce your risks in this area. This might offer you a decent idea of how well it works (or doesn't) and your potential return on investment (ROI) if you invest more money in digital channels.


  • Selecting the incorrect keywords

Due to a single errant blog post or the incorrect terminology choice, businesses send the wrong visitors to their websites. Additionally, these problems may result in a decline in traffic!


Solution: Use Google Analytics

To determine which keywords convert and encourage interaction, use Google Analytics and Search Console and examine any Google Ads ads you are conducting. Make sure your content is focused on these phrases.


Businesses can use paid search services, a digital marketing strategy, to pay search engines to place their advertisements higher on relevant search engine results in pages to drive traffic to their websites (SERPs). The most popular type of sponsored search is pay-per-click (PPC) advertising.


These are the seven digital marketing problems that manufacturing and engineering companies encounter most frequently. This article could provide insight into your issues in reaching and exceeding your marketing goals.