You probably already know "If You Build It They Will Come" only happened in the movie "The Field of Dreams"
But....
Were you aware that it can take a minimum of seven visits before visitors buy or make an inquiry from your site?
You really are living in a "Field of Dreams" if you think they'll bookmark your site and come back. Think about it. How often have you gone back to your bookmarked sites? Mostly never?
You need to communicate with your visitors on a regular basis but to do that you need to know who they are or at least have their e-mail address.
The First Way Is To Build Your Own Opt In List.
This should be the number one priority of your site, even if you are selling something. Don't forget it can take a minimum of seven visits or seeing your name or product seven times before purchasing.
Make it easy for visitors to surrender their e-mail address. Don't use complicated forms or ask too many personal questions. Usually a first name and e-mail address is sufficient.
There are many ways to capture those address. If you'd like to learn some of those techniques, you can receive our free report "7 Strategies for Building Your Opt In List" by sending a blank email to: opt-in@ebizsurvival.net
How are you going to entice them into surrendering their e-mail address?
This brings us to the second way to grow your online business.
Publishing a QUALITY eZine - Electronic Newsletter.
There is a voice "out there" saying there are too many free eZines. Don't bother publishing one. I agree, there are too many filled with ads and the same rehashed third party articles. We don't need anymore of those.
But ... We are talking about YOU publishing a quality eZine using original material...Yours!
There are many benefits to publishing an eZine.
It's an extremely low cost marketing tool.
You remain in constant touch with your subscribers.
Publishing is perceived as you taking your business serious.
You build rapport with your subscribers.
You also build trust.
The last two benefits are the most significant. People buy from those they like, know and trust.
Publishing an eZine has some additional marketing benefits.
You can submit your articles to other eZine publishers.
You can compile your articles into a free report and offer it as a sign up bonus.
Same as above, except sell the report.
How important is it for you to be doing these two things?
Mike Ambrosio of Info Marketing Online developed a site to grow his opt in list and gain subscribers for his eZine "The Way I See It".
http://www.the-way-i-see-it.com
We've even optimize the homepage of one of our sites to capture e-mail addresses.
So I would have to say... Important! But only if you are interested in having your online business grow.