When it pays to FORGET an item

Have you ever sent out your carefully worded sales letter in a mailing campaign only to realise that . . . you had forgotten to include an important point or a useful feature of your product.

Conversely when you reply to customers or follow up on their initial enquiries do you wish that you had some additional news to convey ?

Then why not combine the two ?

In your sales letter you can DELIBERATELY omit some information.

For example

* special discount offer

* your own personal experience with the product

* comparison with other products

* references from satisfied customers

And then be sure to mention these as an extra MOTIVATING incentive in your next communication !