When we strategies methodologies to improve the performance of our ecommerce business, what we all think of is to put as much as efforts we can, but - online. Putting online efforts to accelerate the performance is great and is result giving but why are we sticked to this and not thinking of incorporating some old and primitive methods to improve its existence and performance on web world? You must know that marketing is not all about search engine optimization but therefore, offline media can also contribute a lot to the successful running of an ecommerce site.
Content is the king in offline media like radio, print, publications and television too. The media is more or less dependent on industry's established experts like articles, press releases, interviews taken and features included. Well, we know that media coverage does not get you a sudden boost in your sales , this is just a way to keep people informed about you and your products and get yourself an exposure so that you tend to lead in your niche industry. Not only this, these offline marketing and media coverage like a small audio piece of radio, or a few second of bite on a news channel, a link to a news article featuring you as a source or an article relating your product published in a magazine, will help build customers ' trust and confidence in your online business. Isn't it great? Let us throw some light on how you can become an expert in ecommerce with the help of such marketing strategies;
Giving a Good Picture of Yourself - Defining yourself is very important. The first thing you need to do is to figure out about you and the area of expertise you have in. Then the next step comes where you will need to find out what niche industry to pitch to, as these would have same target audience like you have. For instance, if you are an yoga expert and are into yoga supplies, you can pitch to health programs to offer your supplies.
Emphasizing on the presentation - Just like a good press release is written for a newspaper, radio producers or a television assignment editors, is considered as a good media kit, similarly online press release written for the search engines is a reliable way to represent your ecommerce. Though press release written for online thing differs from PR written for news media.
Finding ways to Source on Broadcast Media - Find out if your local news channels facilitate with the things like consumer report segment or do the local public television station broadcast any show where you or your products could be a source on? Know what news magazines feature as a guest post. Check out if anything current is going in the industry that you can speak on or post your comments on? For example, if Dengue epidemic is being the current big story covered in news, and you sell mosquito killing and mosquito repellent products, you can speak on that.
Taking help of Print Media - Words have power in themselves as you can convey your feelings and messages through them very efficiently. Likewise, you can jot down your idea on a piece of paper using words. So just be clever and pitch a unique story idea relating your products and entertain and inform users by publishing articles based on them. This could be a total sales pitch for your ecommerce. Every print media needs stories to publish, from your college newspaper to your local newspaper, or local niche magazine to the national magazine.
Where to Get yourself Listed - Journalists always hunger for news. So there are some really great spots where you can easily get listed on. Also, there are plenty of resources available where Journalists send out e-mails looking for relevant information. This can be a great opportunity to have your ebusiness featured on these such as few mentioned below;
www.rtir.com
www.reporterresource.com
profnet.prnewswire.com
This is the world of extensive competition wherein everyone wants to stay ahead, lagging you behind. So try every possible way to market yourself, even if you need to indulge in offline media for your ecommerce success.
