How To Increase Customer Engagement On Your Ecommerce Website

Were you wondering why your bounce rates are so high? Or why users never convert to buyers? Advansys shares tips on how to increase customer engagement.

Engaging users is paramount for ecommerce website owners. If you want to capture and keep users’ attention, make them stay on your website and return time and time again, you need successful engagement strategies. So how can you increase the engagement rate of your ecommerce website?

The Importance Of Engaging Your Audience On Your Ecommerce Website

You only have one chance to make a first impression. That is why you need to engage with users through various platforms and expand your online presence. Advansys, a team of experts in ecommerce solutions, shares their tips on audience engagement for your ecommerce website.

  • Stand out. Find a way to stand out from your competition. Analyse what they do and do it better, do things slightly differently in order to attract more users.

  • Make your ecommerce page compatible with various devices. Google’s study has shown that users’ attention is divided between various devices (even if they need to complete one transaction, 90% of users tend to switch between devices). Make sure your ecommerce website responds well on mobile devices, tablets and laptops.

  • Share news through social media. If you are using social networks such as Facebook, Google+ or Twitter, share more than just news about your company. Include relevant, breaking news to attract more shares. Your national team just won a gold medal?  Great! Share the joy, make people retweet, like, comment and share your content.

  • Use more visual content. If your content marketing strategy fails to engage users, try adding more visual content. Visual content might be exactly what you need in order to generate more engagement. It is also easy to share, so be sure to include social media buttons for easy sharing.

  • Publish content often. Did you know that more people view your content at a particular time of day?  For example, your posts will receive better exposure if posted early in the morning or later in the evening. Posts between 9am and 5pm receive less engagement.

  • Include your audience. The fun thing about social media platforms is that audiences can contribute. Make them comment and give suggestions. You can include photos of your products and ask for user opinions. Make people feel important and show that their opinion matters (because it really does).

  • Mention others. Mentioning other companies, bloggers or blogs can be a great way to build ecommerce website engagement as well as develop relationship with other businesses.


Advansys Knows How To Build Customer Engagement For Your Ecommerce Website

Creating better customer engagement for your ecommerce website is easy with Advansys. They will take a look at your page, analyse it and find out where you need to step up your game. You won’t need to spend hours trying to figure out what is wrong with your ecommerce website and why bounce rates are so high.

Advansys provide reliable ecommerce solutions while you can concentrate on other parts of your business.

For more information please visit our website: or call: 0845 838 2700.