30 Proven Ideas to Increase eCommerce Conversion

For eCommerce websites, conversions are everything. Your conversion rate directly impacts overall brand performance, which means it can make or break your business. Even if your website traffic is extraordinarily high, it won't mean much unless you’re making conversions. Many eCommerce businesses make mistakes that prevent potential customers from taking action and making a purchase. Some of these common mistakes include:

No product reviews – 58.7% of shoppers are influenced by product reviews. If there aren't any reviews on your product pages, there’s a good chance you’re driving away potential customers. A useful review of your product can sway the purchase decision of site visitors and urge them to buy.

Slow load times – If your website is taking forever to load, it may encourage potential customers to click away and move on to your competitors. Avoid adding too many elements that will slow your page download speed. 

Unexpected costs – 56% of online shoppers abandon their shopping carts if they're presented with unexpected costs. Some eCommerce websites fail to clearly display shipping charges and added costs on their product pages. This negatively impacts your user experience, and can ultimately result in lower conversions.

Lower priced competitors– 36% of online shoppers leave websites without paying because they found a better price elsewhere. If you’re offering products with a much bigger price tag than your competitors, you may be dissuading consumers from buying from you. 

The good news is that eCommerce conversions can be improved if you make a few significant changes to your current strategy. Here are some simple ways to drive better conversions:

• Improve your landing page design with useful details like high-quality images and customer reviews. 

• Give site visitors recommendations for popular products that they might find useful. For instance, you could suggest a product that's related to one already in their shopping cart or in their purchase history.

• Build trust with your customers by giving them a protected purchase. Simply adding a guarantee on a product can improve sales by 41%.

• Provide real-time support for users who are curious about your products. This can improve user experience and encourage potential customers to make a positive purchase decision.

Still feeling lost? I've created an infographic titled “30 Proven Ideas to Increase Ecommerce Conversion." Take a look to find more insightful tips for making site improvements and boosting your conversion rate.

Share your experience of ecommerce conversion in the below comment section!

30 Proven Ideas To Increase Ecommerce Conversion 30 Proven Ideas To Increase Ecommerce Conversion