According to FounderU, 60% of buyers tend to spend more money when shopping online. With this information, it is vital for ecommerce businesses to make an extra effort in developing and improving their websites further. However, this will not be an easy task, as starting an ecommerce website from scratch will take a great amount of time, money, and effort on the marketer’s end. To make the process of developing an ecommerce business easier, get to know the essential factors in creating an ecommerce platform and take them into consideration.
1. SEO
SEO is a must for any businesses on the web. Search Engine Optimization is important for your E-commerce business because it lets your site show up in search results. Therefore, it is vital in increasing your ecommerce website’s visibility. If you get better SEO, you will rank higher and higher on search results page, and when you rank higher, more people get to see your page. As your site becomes visible to more and more people, you get higher chances of conversion.
In this scenario, the success of your business boils down to the effects of good SEO. For this reason, it’s important that you keep your focus on your SEO when developing your ecommerce website. Invest more of your time in defining the most relevant keywords for your content and building the best backlinks. Additionally, make sure that you plan for the structure and architecture of your category pages to rank your pages well.
2. Website Content
When developing your ecommerce website, understand that it’s not all about the design or the structure of your platform. It’s also about your content. Make sure that the information on your site is accurate, precise, up-to-date, and relevant.
Unlike other types of business website, however, an ecommerce site doesn’t just focus on content. Pictures are oftentimes more utilized than text. Of course, short, clear, and easy-to-understand text is important. However, for your ecommerce website, try not to use long sentences in product descriptions. Also, try to avoid inserting technical terms which most of your customers are not familiar with.
Moreover, instead of focusing on text, pay more attention to your images. To make your products appear more enticing to your customers, utilize good, high-quality images for each of your products. Then, reinforce them with the accurate, precise, and updated information.
Lastly, the Delivery Methods, Shipping Costs, and Contact Details pages should be well-written. This is important for you to avoid possible misunderstandings.
3. Social Media
Recent studies show that social media has a huge impact on the industry of ecommerce. Because of this, more and more ecommerce entrepreneurs have begun to build their presence in social media. In fact, in 2013, about 53% of online markers positioned their brand in social media to get a better edge in their marketing game.
If you don’t use social media for your business, you’ll miss out on a huge amount of conversions. Therefore, build your social media presence as early as you can if you’re still developing your ecommerce website. This way, you can start reaping the benefits of your efforts in social media marketing as soon as you launch your ecommerce site.
4. Web Design
Nowadays, people use their mobile devices more than their computers. Considering this scenario, it is important for you to make sure that you make your website accessible on mobile devices. Make your website compatible with all mobile brands and models as much as possible. If you’re looking to find a ready-made ecommerce website that already has a mobile-optimized store, you can find a lot of choices on an ecommerce marketplace like Exchange by Shopify.
5. UX
User experience refers to the overall experience of a user when visiting your platform. Before launching your ecommerce website, make sure that it has been tested. A few months after you’ve launched your site, examine the feedback of your platform’s users and plan how you’re going to fix the issues.
Conclusion
Developing an ecommerce website requires a great deal of time, money, and effort. However, if you know the factors that you should keep your focus on, you’ll be able to deal with things in a much easier and faster way.