Keeping your business ahead of your competitors has never been an easy task. Being an online store merchant, you need to constantly look out for the new ways to retain the existing customers and grab the new ones without spending oodles of money on advertising. This can be a daunting task for many as bringing more customers to your Magento powered eCommerce store can be done in a myriad of ways. From hosting a giveaway contest to email marketing, social retargeting and syndicating the content on Medium to republishing old articles on LinkedIn, there are endless ways to attract the customers to your online store. Before we dive deep into the actionable tips that can drive more visitors to your Magento store, let’s quickly look at the factors influencing the shopping experience of a customer.
- Free shipping positively influences potential customers
- 69% of customers indulge in cart abandonment due to the complex checkout process
- Shoppers prefer to buy from those retailers who offer easy tracking information
- Safe and secure online payment processing attracts the customers
- An easy return policy is one of the major factors influencing the online shopping experience
Once you have a clear understanding of the factors influencing the online shopping experience, you can smartly strategize optimizing the overall performance as well as UX of your Magento powered eCommerce store. You can also seek assistance from a Magento Development Company to devise a result-driven strategy. So, without further ado, here are some proven tips to boost the traffic of your store and take your eCommerce business to a whole new level of success.
1. Free Shipping
Believe it or not, free shipping works like a wonder in pulling the potential customers to your store. No matter what you are selling, you should always try to give your potential customers a free shipping option. The reason being, most of the customers do not prefer to spend extra bucks on the shopping cost. Thus, it is strongly advisable to offer a free shipping option to the shoppers. Free shipping encourages them to make a purchase from your store, which in turn, boosts your sales and helps you get an edge over your competitors.
2. Offer Multiple Payment Options
Aside from offering your customers a completely secure and user-friendly shopping experience, you should also offer them the freedom to pay as per their convenience. This can be accomplished by offering a multitude of online payment options. Instead of offering a single payment option, you can provide PayPal, Sagepay, Western Union along with various credit and debit card options to make it convenient for your customers to transact on your Magento store. Always remember that when you bound your customers to limited payment options, the chances of their shifting to other online stores increases.
3. Content Is The Key
If you want to bring more customers to your eCommerce store, you must write compelling, unique and plagiarism free content for your product and category pages. You should also include the targeted keywords in your content for which you want to rank higher in the SERP. Always remember that writing interesting and relevant content for your eCommerce store will pay huge dividends over a long period of time. You can create content in various forms such as tutorial articles, product descriptions, blog posts, video tutorials, Q&A, Use cases, How-Tos and more.
4. Optimize the Speed of your Magento Store
Nothing could be more frustrating for visitors than waiting for a website that loads slowly. Even Google doesn’t prefer such websites and penalizes them. If reports are to be believed, 40% of visitors will leave a website if it takes more than 3 seconds to load completely. A slow loading website, especially an eCommerce store won't only leave a negative impact on the visitors but also impact your search engine rankings. To improve the speed of your Magento powered eCommerce store, you need to optimize the code and database, compress JavaScript and CSS files and reduce the heavy file sizes of your product images.