The label, in an increasingly crowded and competitive market, is increasingly important for both functional and commercial reasons. Its primary purpose is to give information about a product or its packaging. Another function is to attract the consumer's attention to bring it to purchase, such as custom labels. Think of the shelf of a supermarket, the quantity of products present is always very high and being able to "emerge" is not easy. In this case, excellent design and great creativity make the difference.
When the demands of the market accelerate the changes, the labels acquire a double purpose. Increasingly they become a key element in packaging. In this article, you will learn the 5 basic reasons, why you must not ignore the power of custom labels in terms of marketing and brand power.
- Label: responsible and intelligent consumption tool
The transcendence of the labels within the packaging is increasingly strong in all aspects. Nowadays, they are not only considered as a communication tool of a certain product (strategic marketing tool) but also, and for a few years more frequently, as a sign of commitment to sustainability. The focus is on offering a concrete recycling bet. The concern for the environment is a recurring theme that has come to stay. There is no doubt that custom label "speak" of the commitment of companies and their social responsibility. For this reason, each of the elements that compose them becomes critical and a matter of deep analysis.
- Resistance, durability and recycling
Within the general strategy of marketing, labels occupy a place of greater importance when selecting a substrate. The offers that ensure durability and resistance and at the same time the possibility of recycling have become highly valued by the brands that assume social commitments. It combines the performance of paper, film and fabrics and has unique physical properties that allow for advantages such as durability, lightness, ease of sewing, resistance to water, humidity and multiple design possibilities. It is unusual for this combination of features. Hence the market has discovered applications of the material in different grammages for very different purposes such as clothing, signage, envelopes, bags and wallets, among other applications.
- Sustainable design: compact product overview
In this sense, these qualities demonstrate that innovative material contributes to the development of sustainable products. Its production and transformation is done with low energy requirements and its superior durability allows the labels to always remain in good condition. The market already has innovative possibilities that open a range of incredible options for printing colours, formats and designs.
The production system of photopolymer plates used for packaging and label printing is an alternative that guarantees fast and quality printing. The flexographic printing technology is used for the packaging industry in an analogue and digital format offering highly efficient prints. It also guarantees a reduction in the footprint of the environment compared to traditional solvent processes by saving the use of non-renewable energy and reducing greenhouse gas emissions.
- Self-identity in the entire market
Every day more the commitment for the care of the planet is being included within the demands of companies. Packaging is fundamental and the offers that respond to them are increasingly prevailing in all markets. The development of labels with sustainable materials represents one of the answers that the packaging industry is giving to the growing need to offer developments that represent environmentally friendly alternatives.
Consider the materials that can be used, such as special papers or various fabrics or to the numerous printing techniques that are able to ennoble and give uniqueness to a product. The wine labels, for example, link a lot of these factors. Another important thing in the design of a label can be the right choice of a font, which must ensure a good reading of both the name and the characteristics of the product. You can even design your own labels to make the product much useful.
- Makes the product stands out of others
The choice of colours is also of considerable importance because colour can indicate belonging to a specific product category. Think of the food sector where colour psychology is fundamental in the design of a packaging or label - brown is often used for products like coffee or chocolate, while yellow expresses radiance and tradition, is often used for baked goods.
A bottle with a black label, in a shelf full of bottles with red labels, will certainly be seen first by the consumer. There are different types of labels and these vary according to their function. There are descriptive labels that contain the characteristics of the product and the instructions for use or maintenance, or the information labels that have much more information than the descriptive ones. These labels may vary depending on the type of product. Some of the most common information you can find is also the location of production, expiration date, ingredients, certifications or warnings.