Ecommerce has become one of the most competitive industries over the past few years worldwide. You have to use all the tricks from the toolbox to attract new visitors, and twice as much - to convert them. Check our visual review on the Top 10 ideas to test for enhancing your ecommerce website cost and stress-free!
A/B Test Idea 1: Static image VS auto-rotating slider
The carousel plugin was a bomb once it came out. An ability to upload multiple images showcasing your deals and products automatically - sounds awesome, give us two! But even though the hype for the auto-rotating sliders and carousels have not disappeared yet, multiple ecommerce website testing showed that carousels are not the best way to showcase your products.
Why? Well, there are multiple reasons behind this statement, including the movement of the slider distracting viewers from the products, carousel images being regarded as advertisement banners and therefore ignored, too many messages cluttering the view of the user etc.
Although there’s a good number of reasons to not implement a carousel image, there are website areas where they do work. If you use it to showcase your Instagram feed, latest photoshoot, step-by-step guide or any other visual aspect that isn’t necessarily used to sell a product it might work way better than a static image.
So experiment and use some A/B split testing to find out which of two options and where will bring you the best results for your ecommerce website.
A/B Test Idea 2: Value proposition
When a visitor first enters your website, our prime goal is to motivate him to purchase. Right?
Well, what can help you sell better than a clearly showcased list of all the advantages you store or a product has over other ecommerce stores in your niche?
If you are a single product store, focus on the advantages of your product, showcased in a neat graphical way. If your qualities, your values or store itself is special than feel free to point the attention of your customers at that. Either way, use CRO testing tools for conversion comparison on which one of these options brings better sales and conversion results.
A/B Test Idea 3: Wide-appeal products
Once your visitors are scrolling through your landing page, they want to see something that is just the right fit for what they were looking for. So use conversion comparison to find out which one of your products are the most selling, and prioritize them above the rest.
You can even name the category “Favs” or “Best-sellers”, to give your customer extra confidence boost in knowing they are choosing the right product.
A/B Test Idea 4: Product descriptions
Get creative with your product descriptions. You don’t want too much information that will over clutter the buyers' mind with unnecessary data, and you don’t want too little that will leave them confused.
The ideal product description is just enough to answer all the questions that might arise and doesn’t create any new ones. Use A/B split testing to find out which description form works best for your ecommerce business.
A/B Test Idea 5: Product videos/gifs
See these three images - yes, they are all a part of a single gif. Pretty neat, right? Just like the videos, gifs are the online store’s future. Since ecommerce customers cannot touch and feel the actual product, watching it live drastically increases the chances of visitors buying it.
If you haven’t yet, capture a video, explaining how to use your product and services and conduct a conversion testing to find out if it does make a difference for your sales. For more awesome ecommerce articles on Conversion Rate Optimization check out this page wholesomely dedicated to it.
A/B Test Idea 6: Progress indicators
Since each ecommerce website is unique and has a different check-out process, it’s important to showcase numbered progress indicators. This will allow customers to know how much more is there still left to fill and how soon he’ll get to actual purchase confirmation.
Use testing ecommerce applications to find out which checkout layout fits your business the best.
A/B Test Idea 7: Product Filters
If you sell a product with multiple qualities, consider adding filters that will help your customers guide them through. Depending on the type of product, you can add colour, model or any other suitable filter.
Make sure to have enough filters to help your buyers, but not too much as a large number of filters will actually confuse them. Play around with ecommerce website testing tools, to find the version that suits your customers needs just right.
A/B Test Idea 8: Payment Security
As ecommerce websites are largely popular, the customers choose one by making sure they are protected while making a purchase. Set up your SSL certificate, and experiment with security badges of different sizes and at different checkout stages.
Another A/B ecommerce test idea is to add a PayPal checkout option and see if it helps boost your conversion rates. To find out how to increase Conversion Rate at the checkout page check out this article.
A/B Test Idea 9: Navigation
You want to present your website visitors with a menu that is easy to understand and navigate through.
Conduct an ecommerce A/B testing to find out which option suits your customers best - implementing a left-sided menu, top, two at the simultaneously like in the example above or a minimalistic hamburger-style.
A/B Test Idea 10: Forms
Find out how many fields are just enough to collect the information needed and not scare your customers away. A/B split test your form placing, complexity and even call-to-action button colour and text - you will be surprised by how much conversion impact a small change can make.
Get more insight into the ins-and-outs of the ecommerce and other digital marketing industries in the expert articles on our blog at www.insightwhale.com