Actionable Tips to Help You Boost E-commerce Sales

A constant and continuous increase in eCommerce sales is the current day mantra. Every other business is struggling to capture the market despite the digital challenges. They try on different strategies. It may be about optimizing the design and layout, and expands a variety of advisement campaigns.

From a variety of techniques, it is difficult to decide whether a strategy is viable for their business or not. To help you maximize your eCommerce sales, I am sharing some of the actionable tips in the post below. I hope that these may help you kick-start your online store revenue.


  1. Create Multi-regional Store

In a conventional brick and mortar store, you may need to rent out or own multiple spaces to reach out to the masses. For example, Tesco and Wal-Mart have warehouses and a chain of outlets to cater to people across a region.

The scenario is different for an eCommerce website. To cater to people from various regions, all you need to arrange shipping mechanism and duplicate your existing store multiple times with the same products but different language and currency.

If you worry about to carry forward the entire product catalog to a new store, you can seek assistance from developers or relevant tools compatible with the eCommerce platform use. For instance, Magento 2 duplicate category is one of the purpose-built extensions that helps store managers to duplicate the categories along with product relations to set up multiple stores on a single website. Thus, it ensures creating a multi-regional eCommerce venture without expensing thousands of bucks.


  1. Simplify Checkout for Users

Any friction in the checkout process may stop you from achieving a sales goal. You can optimize it from removing any possible barrier in the buyers’ journey with the following tips:

One-page checkout – A usual checkout process comprises multiple steps. The time it may take to load the next page one after another may give the users a reason to leave. You can replace it with a one-page checkout to acquire all the information from users at once and lead them towards a successful transaction.

Customize Checkout page – You can personalize the checkout page by removing the unnecessary fields and options, and adding the most relevant ones. For example, there is no need to require a billing address if the user opts to retain the shipping address for the shipping details page.

Allow guest checkout – It is inconvenient for many users to register for an account on your website just for the sake of shopping. They may need to buy a product without allowing you to retain their personal details. For their ease, you can allow guest checkouts to eliminate the compulsion of signing up for an account.

Offer sign-ups with social credentials – To ease your customers in joining your eCommerce website, you can integrate social logins. Let them register with their social media profile and stop remembering login credentials separately for your store.


  1. Collect and Display Customer Feedback

By collecting customer feedback, you can encourage your existing customers to share their opinion and experience, and what they suggest for the upcoming buyers. Once you collect testimonials, display them on the product page as well as a generic page of reviews on your eCommerce website.

This will serve multiple purposes. First, the consumers will have a say in their favorite store and will proudly show their reviews on the store to their family and friends. Secondly, the reviews help potential customers to relate to the problem, how it solved so that they can form a purchase decision.

To make the customer feedback look natural and original, try to acquire them on third-party platforms like Google My Business, Yelp, Trust Pilot, Yellow Pages, etc.


  1. Offer Bulk or First-time Buyer Discounts

The users often stumble upon new eCommerce websites and leave as they are not attracted enough to place orders. With amazing deals and discounts, you can turn their opinion from “Why take a risk on this new store?” to “Let’s try this store”

Claim discounts with bigger numbers. For example, 50% off or 70% discount on first order. Besides boosting sales, you may also have to keep the profit margin at optimum levels. For this, you may need to sort out products with higher profit margins so that the campaigns do not hurt your sales.

Additionally, you can confine the discount on first order for a single item so that the remaining profit percentage is acquired in the rest of the cart items a user orders. Offering discounts on bulk purchases is also helpful in expediting the sales figure of your web shop.


  1. Send Reminders to Abandoned Carts

Most of the marketing and store managers consider an abandoned cart as a half purchase. Like, an email reminder in a friendlier tone can compel the users to rethink the cart products and hit the checkout.

Collect email addresses of the users with incomplete orders and reach them out with personalized messages. Bring them to your store with subsidized pricing, gift hampers, coupon code, etc. to ensure they convert.


  1. Adopt Storytelling in Social Media

A story about a product, service, the company, or its owner always fascinates the users. Social media is one of the best mediums to interact with target users with the power of storytelling. You can create short and crisp content that narrates a story and grab users’ attention.

Narrate the story as how a product is manufactured, produced, extracted, or developed? Show the efforts you put into managing customer queries, complaints, and product returns. Why you established the business? How you managed the finances in the beginning, etc.?

Focus on producing content of high quality. Use variety of content such as text, images, Infographics, videos, etc. for more fruitful results. You can arrange podcasting and videocasting on your Facebook page, or live stream an important event on YouTube. Try to automate posting on the social profile so that the users keep getting updates.


What Do You Suggest?

There is a second thought if I say that setting a multi-regional store may double your online stores. You can have localized versions of your products or services to reach out to other states and regions.

Focus on revamping the checkout process, display testimonials, offer discounts, remind abandoned carts, and unleash the power of social media with storytelling. These are some of the actionable tips; the rest depends on your market research and development team. If I have missed any of the significant strategies, please let me know.