7 Quick Ecommerce SEO Tips to Help Your Store Grow

All eCommerce store owners’ primary goal is to be visible in online searches. That’s because they’ll get more leads and eventual buyers that way. However, not everyone knows how to optimize their eCommerce site for search engines or implement long-term SEO strategies.

In this article, we’ll show you seven straightforward SEO tips to help your business get more leads and for longer.


SEO tips to Generate more Traffic on your eCommerce Store

1.   Pay Attention to the Website Structure

Many people think that SEO only has to do with showing up in searches when it goes further to getting the customer to make the purchase. Having an SEO-friendly website structure can ensure that visitors that land on your site goes ahead to click the “buy” button.

One way to implement a functional store structure is to use the “breadcrumb” navigation technique that shows your store’s visitors their page location without checking the URL. Also, making your URL clean can help. For instance, https://www.example.com/blog is a lot more effective than https://www.example.com/index.php?page=blog.

2.   Optimize Each Product Page

You might have the habit of using generic descriptions for your product pages. It’s time to stop. Product pages are an underestimated avenue for you to get an SEO boost. Therefore, pay closer attention to the parameters: Meta titles, descriptions, and tags.

Also, try to make each description sound as organic as possible, relating to the buyers’ needs at the time. The last you want is to come off as robotic with a lot of jargon on your product description pages.

3.   Research on Keyword Placements

Keyword placement can be more technical than you initially thought. However, it can save you a lot of time and effort if done correctly. The first thing you’d want to do is to find the base SEO keywords for your niche. Tools like Google Keyword Planner can help you out with that, as it shows valuable metrics like average CPC and search volume.

Afterward, it can help to work up to the higher intent keywords shared by more prominent competitors. The secret here is that the longer the keyword, the more specific and valuable it gets for SEO. Again, services like Ahrefs can show you how to utilize long-form SEO keywords.

4.   Don’t Cannibalize your Content

There comes a time that certain product content might exist on different pages on your store. In such cases, your page ranking might suffer if buyers search for these content keywords. You’ll want to avoid that by ensuring that you don’t duplicate product descriptions. However, canonical tags and 301 redirects are more effective options if you already have many web pages.

5.   Don’t leave out the Mobile Browsing Experience

Optimizing your eCommerce store for the mobile experience is much more important than you realize. More customers are completing their online shopping on their phones every year, and your store can benefit from that by being responsive on mobile.

Furthermore, it’s best to optimize mobile page speeds and load times and make the interface more intuitive.

6.   Include a Sitemap.xml in the Search Console

Sitemap.xml files help search engines to crawl your store’s webpages more effectively. Typically, more established eCommerce sites generate their sitemaps automatically, but you may need to manually include yours in Google Search Console. That way, your essential web pages would maintain excellent rankings all through.

Alternatively, you can use services like Shopify developers to help you add your sitemap.xml if the process is complicated.

7.   Get Rid of Broken Links

Broken links can sabotage your SEO in the long term. Customers dread the “404 page not found” error message, and search engines think it’s a bad experience overall. Therefore, it’s essential to clean out any broken links you might have on your eCommerce store.

You can use premium services like Moz and Sitebulb. Also, if a broken page already has an active replacement, you can use the 301 redirect to get users to the working page. Cleaning broken links on your site would be like you’re tying up loose ends on your SEO strategies.


Bottom Line

If you’ve been building your eCommerce store for any time, you must have realized how important search engines are to your profitability. Most of the time, customers get referred to your website after they’ve searched for a specific item. Therefore, it follows if you seek out ways to make that happen more often.

SEO can help you rank high in search results, but only if you implement it right. Hasty SEO practices can lower your online visibility or only give you positive results for a brief moment. It’s essential to take a more holistic approach to get a longer-lasting result.

The points mentioned above are excellent ways to start optimizing your eCommerce site. They aim to give you an idea of where to focus for better click-through and conversion rates.