Why Integrate Video Into Your Entire Sales Process?

Want to break through the glass ceiling and grab your prospect’s attention? Want to out-stand your competitors? What medium do you think would prove to be most effective? Integrate video into your sales process and witness the rise! 

For businesses pursuing more sales, video is one of the most constructive and effective tools at hand. It is a simple to use, and uncomplicated means to deliver messages in the quickest possible way. 

Start integrating video into the entire sales process and see the promising results it brings to your businesses. When used appropriately, sales videos can persuade leads for sales, gain trust, arouse action, and save your sales team's precious time. 

Apart from these obvious advantages, video is a potent way to implement marketing strategies efficiently. 76.5% of marketers that use video have seen a positive repercussion on the business. 81 % saw a great hype in their sales outcome. Structured videos can deliver value to the potential customer, thus, skyrocketing sales. 

How to Create Sales Videos? 

Creating a video is no rocket science. Anybody with a smartphone or a camera can create a video. With the help of some basic tools, anybody can create a video. But, some tips, if followed properly can enhance the quality and impact of your video. Let us look at some of them:

  • When shooting a video, make sure you keep eye contact with the person on the receiving end. It makes them feel like you are talking to them. 
  • Give a brief introduction of your company, along with yours. Keep it short, simple, and up to the point. 
  • Keep the video short, approx under 2 minutes. The shorter, the better! But, of course, it shouldn't hinder your message. 
  • Try to keep the video content engaging. After all, that's what will hold your audience and serve the purpose of creating the video. 

Benefits of Integrating Videos Into the Sales Process

“Reps that use video in prospecting, relationship-building, and sales emails see 5x higher open rates and 8x higher open-to-reply rates”, says Hubspot. Let us look at some of the benefits of integrating videos into the sales process. 


  • Builds Effective Communication

A text can never convey the message to its fullest. The intonations, the pitch, the body language, and the nuances play a big role in conveying the vibe of the message. Written word misses all such aspects of the communication. With video, you can put across your message in the best possible manner to serve the purpose. This can lead to better communication, and a higher level of understanding- all of which will translate into sales.


  • Helps Builds Trust

The goodwill created by effective communication is what builds trust in the long run. Most people end up ignoring the sales emails that come into their inbox. Apparently, because it doesn't attract their interest. Most people consider them spam. Using a video changes that common perception. Seeing the word "video" in the subject line grabs the attention of the prospects, automatically adding authenticity to the mail. Just a video can make such a huge difference.

Even if you have an already established brand, video builds generate trust in the company. Video inculcates all those factors such as voice modulation, facial expressions, and body kinetics, which help build business relationships.


  • Surpass Your Competitors

Video is used by most businesses today, but few actually know how to use it to its full potential. It’s intrinsically a crowd-puller. If you use it efficiently, you are most likely to surpass your competitors, especially in an industry where traditional marketing is the trend. Using videos in each step of your sales process lets you win the game with your competitors in the market. 


  • Provides Rate of Investment (ROI)

Videos can provide a direct path to sales through backlinking. Studies have proved that 74% of users buy a product or service after watching an explainer video for it. Incorporating a product video on your landing page can boost conversion rates by 80%. Our brain grabs visuals better, so a video experience is way more impactful in engaging a customer. Online video editing tools help in improving video quality and have become more affordable over time. More than 51%  of the marketing professionals around the world consider video as the type of content with the best ROI. 


  • Boosts Marketing Strategy

YouTube is said to be the second-largest search engine in the world, following only Google. Since YouTube is owned by Google, you can improve your search engine ranking on Google if you integrate a YouTube video on your website, as Google shows videos too on the search results. This can give a great boost to your marketing strategy. It is more likely to improve your chances of being discovered by your prospects online. Needless to say, videos are easily shareable across all social media networks. Creating video content for your business, you maximize your social media reach and increase your visibility among your prospects.


  • Advancing Opportunities and Follow Up

A short follow-up video after the meeting with the stakeholders can help sum up the gist of the meeting and confirm the next steps. It helps anchor to the next steps and reduces the chances of your deal getting blocked. 

Follow-up videos also allow you to track engagement with the stakeholders as you advance through the sales process. By just having a look at the open rate, number of shares, and watch time you can get an insight into stakeholders' interests. Based on such insights you can draw a conclusion whether your marketing strategy is impactful Or not. 


Video content is now a crucial part of a successful marketing strategy. A successful brand video needs a lot more than just recording a video. There are impeccable benefits of hiring professionals to create video content. So, what are you waiting for? Prepare your video content strategy today!